Les Filles En Rouje is a New Skincare Brand by Jeanne Damas
Katherine Pendrill — February 18, 2023 — Fashion
The ironic French designer, creative director, and model Jeanne Damas has just launched her new skincare line, Les Filles en Rouje.
Inspired by the simplicity of French beauty, the new skincare line is launching with three everyday products: a cleanser, face cream, and face oil. The cleanser is called 'Le Nettoyant,' and it consists of milky face gel that's meant to cleanse and purify. On the other hand, 'La Crème' is a daily face cream that helps to provide a healthy glow. Lastly, 'L’Huile Visage' is a nourishing and repairing face oil. As Damas says about her new line, "With Les Filles en Rouje, our philosophy is to celebrate everyone’s personal beauty, embracing that skin ages and that the different wrinkles we get over the years are signs that we have lived a full life.”
All of the new products are available from the Les Filles en Rouje website.
Image Credit: Les Filles en Rouje, hypebae, us.rouje
Inspired by the simplicity of French beauty, the new skincare line is launching with three everyday products: a cleanser, face cream, and face oil. The cleanser is called 'Le Nettoyant,' and it consists of milky face gel that's meant to cleanse and purify. On the other hand, 'La Crème' is a daily face cream that helps to provide a healthy glow. Lastly, 'L’Huile Visage' is a nourishing and repairing face oil. As Damas says about her new line, "With Les Filles en Rouje, our philosophy is to celebrate everyone’s personal beauty, embracing that skin ages and that the different wrinkles we get over the years are signs that we have lived a full life.”
All of the new products are available from the Les Filles en Rouje website.
Image Credit: Les Filles en Rouje, hypebae, us.rouje
Trend Themes
1. French Beauty Trends - As consumers become more interested in natural and simple beauty products, there is an opportunity for French skincare brands to provide minimalist yet effective options.
2. Clean Beauty Products - Les Filles en Rouje's simple and natural skincare line is tapping into the growing demand for clean and transparent beauty products, creating opportunities for other brands to do the same.
3. Celebration of Aging - By emphasizing skincare as a way to age gracefully, Les Filles en Rouje is part of a larger trend that celebrates the beauty of all ages, offering opportunities for brands to provide products that focus on the unique needs of different age groups.
Industry Implications
1. Skincare Products - As consumers become more interested in natural and simple beauty products, there is an opportunity for skincare brands to provide minimalist yet effective options.
2. Luxury Beauty Products - Les Filles en Rouje's minimalist and stylish branding taps into the luxury beauty market, offering opportunities for other brands to differentiate themselves through innovative branding strategies.
3. Fashion and Beauty - Les Filles en Rouje's line of simple skincare products reflects the growing trend for fashion and beauty brands to merge, offering opportunities for other brands to create cross-industry collaborations.
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