Les Ailes Noires Clothing Racks by +tongtong are Dynamically Dimensional
Meghan Young — March 13, 2013 — Art & Design
References: tongtong.co & contemporist
The Les Ailes Noires Clothing Racks bring a whole new dimension to the Toronto-based retailer. Styled after two-dimensional drawings, the lines may pop off of the wall, but from the point-of-view of the casual observer, they might as well be clever vinyls stuck on the wall. Taking on the form of simple geometric shapes, the garment holders frame the fashion designs in very artistic ways.
Designed by +tongtong, which is directed by founder John Tong, the Les Ailes Noires Clothing Racks comes in various prismatic forms. In addition to racks fit for hung clothing, the collection also includes visually striking shelving that allows the store to showcase additional accessories including shoes and bags in a similar manner.
The Les Ailes Noires Clothing Racks are so stunning, people will want them for their own home.
Designed by +tongtong, which is directed by founder John Tong, the Les Ailes Noires Clothing Racks comes in various prismatic forms. In addition to racks fit for hung clothing, the collection also includes visually striking shelving that allows the store to showcase additional accessories including shoes and bags in a similar manner.
The Les Ailes Noires Clothing Racks are so stunning, people will want them for their own home.
Trend Themes
1. 2d-style Design - As more retailers experiment with unique garment holder designs, there's an opportunity for 2D-style designs to be adopted as a trendsetter in conjunction with other products.
2. Visual Merchandising - As retail stores start to adapt more experiential shopping experiences, there's an opportunity to leverage visual merchandising and creative product displays with innovative garment holders to attract customers.
3. Sustainable Material Clothing Racks - As the fashion industry moves towards more eco-friendly production methods, there's an opportunity for the creation of sustainable material clothing racks that can help retail stores reduce their environmental impact while enhancing their visual appeal.
Industry Implications
1. Retail - Retailers can tap into creative garment holder designs beyond traditional clothing racks as a way to differentiate their stores from competitors and create visually stimulating shopping experiences for customers.
2. Interior Design - Interior designers can explore 2D-style garment holders as a unique addition to home decor, allowing creative and artistic clothing displays to enhance the overall design of a space.
3. Sustainable Fashion - Sustainable fashion companies and environmentally conscious consumers can look to integrate eco-friendly clothing racks into their physical locations or homes in order to create a more sustainable retail and living environment.
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