Lender's Bagels Debuted New Products, Branding, and Campaigns
Colin Smith — April 28, 2022 — Marketing
References: foodbusinessnews.net
Lender's Bagels, the bagel-focused bakery brand founded in 1927, has announced a full brand refresh for 2022. The brand will debut a new better-for-you bagel recipe, more diverse bagel flavors, and new products for retail shelves. On top of this, the brand has modernized its packaging design to fit with current bakery product trends. The new packages showcase important health and flavor information in an easy-to-digest format.
In addition to new products, recipes, and packages, Lender's Bagels has also announced its first-ever social media marketing campaign. The brand will advertise across popular social media sites in an attempt to reach consumers directly, without the need for advertising through other restaurants and online stores. This brand refresh was initiated due to the changed culture surrounding bagels in the last several years. Carl Lender, the grandson of the company's founder, stated that "bagels are an everyday breakfast item now" but that this "wasn't the case when Lender's Bagels first started," meaning a brand refresh was necessary to appeal to the modern consumer.
Image Credit: Bimbo Bakeries
In addition to new products, recipes, and packages, Lender's Bagels has also announced its first-ever social media marketing campaign. The brand will advertise across popular social media sites in an attempt to reach consumers directly, without the need for advertising through other restaurants and online stores. This brand refresh was initiated due to the changed culture surrounding bagels in the last several years. Carl Lender, the grandson of the company's founder, stated that "bagels are an everyday breakfast item now" but that this "wasn't the case when Lender's Bagels first started," meaning a brand refresh was necessary to appeal to the modern consumer.
Image Credit: Bimbo Bakeries
Trend Themes
1. Better-for-you Bagels - Opportunity to create and market bagels with healthier ingredients to meet increasing consumer demand for health-conscious options.
2. Diverse Bagel Flavors - Opportunity to offer unique and diverse bagel flavors to cater to the changing taste preferences of consumers and differentiate from competitors.
3. Social Media Marketing Campaigns - Opportunity to reach consumers directly through social media platforms and build brand awareness and engagement in a cost-effective manner.
Industry Implications
1. Bakery - Bakeries can explore offering diverse and healthier bagel options to meet changing consumer preferences and stand out in the market.
2. Food Retail - Food retailers can stock and promote better-for-you and unique bagels to appeal to health-conscious and adventurous consumers.
3. Marketing - Marketing agencies can assist companies in developing and executing social media marketing campaigns to reach and engage with consumers effectively and efficiently.
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