LemonPie at Cargoh Puts Personality into Pillows
Natasha Suter — September 6, 2010 — Art & Design
Indie entrepreneurs and hardcore students, Klaudea and Lawrence are the power couple behind 'LemonPie at Cargoh.'
Creating the cutest personality pillows, these monsters each have their own unique traits and stories. After watching their own produced marketing video and getting to know the bunch, who wouldn't want to cuddle with one?
The featured Miss Octopie is branded to be the more mature one of the bunch. She enjoys playing various games even though she does not understand them and her favorite past time is to sit and contemplate.
Perfect for hugs or decorations, every pillow is handmade.
Creating the cutest personality pillows, these monsters each have their own unique traits and stories. After watching their own produced marketing video and getting to know the bunch, who wouldn't want to cuddle with one?
The featured Miss Octopie is branded to be the more mature one of the bunch. She enjoys playing various games even though she does not understand them and her favorite past time is to sit and contemplate.
Perfect for hugs or decorations, every pillow is handmade.
Trend Themes
1. Personality Pillows - Disruptive innovation opportunity: Develop customizable pillows with different personality traits to cater to individual customer preferences.
2. Handmade Products - Disruptive innovation opportunity: Create a platform or marketplace for indie entrepreneurs to sell and showcase their handcrafted products.
3. Branded Characters - Disruptive innovation opportunity: Collaborate with popular brands or influencers to create branded character pillows, expanding the market reach beyond traditional plush toys.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Integrate technology such as sensors or smart features in pillows to offer enhanced comfort or interactive experiences.
2. E-commerce - Disruptive innovation opportunity: Develop an AI-powered recommendation system to suggest personalized pillows based on customers' preferences and browsing history.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize immersive storytelling techniques, like producing engaging marketing videos or creating character backstories, to increase customer engagement and emotional connection with products.
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