The Leica M Edition 60 is Display-Less for an Analogue Aesthetic
Meghan Young — September 17, 2014 — Tech
References: leica-camera & theverge
The Leica M Edition 60 celebrates the 60th anniversary of the iconic Leica M3 camera. To pay proper homage to this creation, it goes back to basics to give people an analogue experience that is nevertheless still enhanced by today's technological advancements.
For instance, the Leica M Edition 60 has no display, which forces people to look through the viewfinder in order to frame each picture. Of course, it still boasts a sensor and electronics that reflect the state of the art of contemporary camera technology. The company says in a statement, "Instead of the constant distraction of technical features and the checking of menu settings and controls, they enjoy the freedom to concentrate completely on their subjects. With this concept, Leica is once again the synonym for an art in which technology plays a role subordinate to the essentially creative aspects of photography."
For instance, the Leica M Edition 60 has no display, which forces people to look through the viewfinder in order to frame each picture. Of course, it still boasts a sensor and electronics that reflect the state of the art of contemporary camera technology. The company says in a statement, "Instead of the constant distraction of technical features and the checking of menu settings and controls, they enjoy the freedom to concentrate completely on their subjects. With this concept, Leica is once again the synonym for an art in which technology plays a role subordinate to the essentially creative aspects of photography."
Trend Themes
1. Display-less Cameras - The absence of a display on digital cameras allows users to focus on capturing moments and enhances the analogue experience.
2. Analog Aesthetic - The resurgence of analog aesthetics in digital camera design provides an opportunity to cater to consumers seeking a classic and nostalgic photography experience.
3. Technology-enhanced Analog Experience - Combining analog and digital technologies in cameras creates innovative opportunities for photographers to leverage the best of both worlds.
Industry Implications
1. Photography - The photography industry can benefit from manufacturing and marketing display-less digital cameras to cater to consumers looking for a more focused and immersive photography experience.
2. Consumer Electronics - Display-less digital cameras present disruptive innovation opportunities in the consumer electronics industry by challenging the conventional notion of touchscreen displays as standard features.
3. Design and Fashion - The integration of analog aesthetics in digital camera design provides creative opportunities in the design and fashion industries, appealing to consumers who value vintage-inspired products.
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