The LEGO Volvo is a Childhood Dream Come True
Jamie Danielle Munro — June 21, 2011 — Art & Design
References: lego & theawesomer
For any adult who was a LEGO fanatic as a child, the LEGO Volvo is a great way to relive your childhood dreams. LEGOLAND California decided to pull a prank on the general manager and replace his car with a cubed blue wonder. Things could be worse.
In the broad scheme of things, working at LEGOLAND and having one's car replaced with a giant cube replica is not so out of the ordinary. Granted, this could cause a few problems when it comes to practicality but at least the general manager can feel like a giant kid for the day and force co-workers to pick up his lunch. Either way, this LEGO Volvo demonstrates just how much creativity the LEGOLAND team is capable of.
In the broad scheme of things, working at LEGOLAND and having one's car replaced with a giant cube replica is not so out of the ordinary. Granted, this could cause a few problems when it comes to practicality but at least the general manager can feel like a giant kid for the day and force co-workers to pick up his lunch. Either way, this LEGO Volvo demonstrates just how much creativity the LEGOLAND team is capable of.
Trend Themes
1. Lego-themed Pranks - Creating and executing playful pranks using LEGO-inspired designs can create memorable experiences for consumers and generate brand awareness.
2. Nostalgic Marketing - Utilizing childhood nostalgia to tap into consumer emotions and create connections with the brand can be a powerful marketing strategy.
3. Creative Branding - Demonstrating creativity in brand promotion through unique and attention-grabbing installations can help businesses stand out in a crowded market.
Industry Implications
1. Theme Parks - Integrating LEGO-themed attractions and experiences can enhance the appeal of theme parks and attract younger audiences.
2. Automotive - Exploring collaborations between automobile brands and toy manufacturers can spark innovation in car design and marketing campaigns.
3. Advertising and Marketing - Incorporating creative and unconventional advertising tactics, such as playful pranks, can engage consumers and leave a lasting impression.
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