The LEGO Porsche 911 Turbo Cabriolet is a Child Dream Car
Jamie Danielle Munro — July 14, 2011 — Autos
It's amazing what individuals can build from childhood toys as this LEGO Porsche 911 Turbo Cabriolet demonstrates. The design comes equipped with opening doors and even a sun roof, giving the original Porsche a run for its money.
The design was done by Sheepo, and he did not leave any detail unnoticed. From the intricate engine underneath the car to the trunk that opens with ease, this LEGO car is almost better than the real one. One may even mistake it for a Hotwheel ready to be wound up and set loose. Either way the design is stunning with incredible attention to detail.
Implications - Consumers are enticed by objects that remind them of childhood as this provides a sense of escapism from a busy life. Companies would be wise to create products with childhood or fantasy elements to them in order to address this consumer desire.
The design was done by Sheepo, and he did not leave any detail unnoticed. From the intricate engine underneath the car to the trunk that opens with ease, this LEGO car is almost better than the real one. One may even mistake it for a Hotwheel ready to be wound up and set loose. Either way the design is stunning with incredible attention to detail.
Implications - Consumers are enticed by objects that remind them of childhood as this provides a sense of escapism from a busy life. Companies would be wise to create products with childhood or fantasy elements to them in order to address this consumer desire.
Trend Themes
1. Nostalgia-inspired Products - Companies can capitalize on consumer desire for childhood reminiscence by creating products with childhood or fantasy elements.
2. Attention to Detail - Consumers appreciate products with intricate and meticulous design, as seen in the LEGO Porsche 911 Turbo Cabriolet.
3. Escapism Marketing - Brands can leverage products that offer an escape from the demands of everyday life to attract consumers.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore the production of nostalgia-inspired toy products.
2. Automotive - Automotive companies can incorporate detailed design elements from toys to enhance the appeal of their vehicles.
3. Marketing and Advertising - Marketing and advertising agencies can utilize escapism marketing strategies to promote products and resonate with consumers.
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