The LEGO Play & Build Remote Combine Classic and New Toys
Summer Luu — October 14, 2010 — Tech
References: toysrus & freshnessmag
The LEGO Play and Build Remote merges classic and new toys, incorporating its building block looks with a Nintendo Wii gaming remote.
Rather than playing with the plain white remotes that the Nintendo Wii system offers, why not spice up your gaming with these colorful devices? The LEGO Play and Build Remote pays homage to how old-school games used to be before all the technological advances kicked in.
Implications - One of the best ways a company can appeal effectively to a wide consumer base is by creating products that remind consumers of the days of their youth. By appealing to innocent and happy times, a brand associates itself with a consumer's feelings of nostalgia.
Rather than playing with the plain white remotes that the Nintendo Wii system offers, why not spice up your gaming with these colorful devices? The LEGO Play and Build Remote pays homage to how old-school games used to be before all the technological advances kicked in.
Implications - One of the best ways a company can appeal effectively to a wide consumer base is by creating products that remind consumers of the days of their youth. By appealing to innocent and happy times, a brand associates itself with a consumer's feelings of nostalgia.
Trend Themes
1. Nostalgic Gaming - Offering gaming devices that remind consumers of old-school games appeals to the consumers' feeling of nostalgia and creates potential for sales success.
2. Merge of Classic and New - Incorporating classic toys into new technologies creates a unique and innovative product, generating interest from consumers and potential for competitive advantage.
3. Colorful Gaming Devices - Introducing colorful gaming devices to replace plain white remotes sparks consumer interest and changes the gaming experience, presenting an opportunity to create new products and drive sales.
Industry Implications
1. Toy - Incorporating classic toys into new technologies in the toy industry presents a significant opportunity for innovative products that appeal to consumers' nostalgia.
2. Gaming - Offering colorful and unique gaming devices creates new opportunities to stand out in the gaming industry and generate sales success.
3. Consumer Electronics - Introducing products that merge classic and new toys in the consumer electronics industry creates exciting and innovative products that can differentiate a brand from competitors and increase sales.
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