Bastion is the First Figure Release for LEGO Overwatch
Justin Lam — October 11, 2018 — Life-Stages
References: gear.blizzard & ca.ign
The first LEGO Overwatch is finally here and it showcases an iconic fan favorite character and defacto symbol of Blizzard's wildly popular first-person shooter. Modeled after the character Bastion, this LEGO Overwatch figure sports the Omnic Crisis orange skin. The figure is 182 pieces and stands at four inches tall when fully assembled. The arms, legs, and waist can all swivel. LEGO even includes Ganymede, Bastion's bird sidekick.
The LEGO Overwatch Bastion figure will only be available in limited quantities, but Blizzard has yet to specify how many. This release is the first for LEGO Overwatch, as the developer has already teased a Tracer LEGO figurine as well as six other figures of characters in the game. It is unclear when these other figures will be available for purchase, nor has Blizard revealed any images of the figures.
The LEGO Overwatch Bastion figure will only be available in limited quantities, but Blizzard has yet to specify how many. This release is the first for LEGO Overwatch, as the developer has already teased a Tracer LEGO figurine as well as six other figures of characters in the game. It is unclear when these other figures will be available for purchase, nor has Blizard revealed any images of the figures.
Trend Themes
1. LEGO Overwatch Figures - Opportunity for LEGO to capitalize on the popularity of Overwatch by releasing buildable figures of iconic characters, creating a new market for fans.
2. Limited Edition Collectibles - Growing trend of limited edition collectibles in the gaming industry, providing a unique and exclusive experience for passionate gamers and collectors.
3. Digital-physical Interaction - Emerging trend of bridging the gap between digital and physical toys through video game-buildable figures, enhancing player engagement and creating a multi-dimensional gaming experience.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to explore collaborations with popular video game franchises, satisfying the demand for collectible merchandise among gamers.
2. Gaming - Opportunity for the gaming industry to leverage collectible figures as a source of additional revenue and enhanced player experience, building brand loyalty and engagement.
3. Ecommerce - Potential disruption in the eCommerce market as limited edition collectibles gain popularity, leading to increased demand for exclusive products and driving sales for online retailers.
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