This LEGO Millennium Falcon is Covered in Nascar-Like Sponsorship Livery
Cadhla Gray — November 12, 2015 — Art & Design
References: brothers-brick & lego.gizmodo
The iconic Star Wars space craft has been redesigned as if it existed in the modern, marketable world with this LEGO Millennium Falcon. Han Solo's starship is covered in racing livery in this design, boasting brands and logos of various potential sponsors.
The design is made by Joe Gan using Technic panels from the 'Grand Prix Racer' -- a LEGO package that is meant to design a race car. By using some pieces from that toy box, Gan was able to recreate the shape of the Star Wars spacecraft.
The racing livery on the craft sparks ideas about what the flying vehicles would look like if they existed in this modern day and age, racing the skies above with brand names plastered all over their metal bodies.
The design is made by Joe Gan using Technic panels from the 'Grand Prix Racer' -- a LEGO package that is meant to design a race car. By using some pieces from that toy box, Gan was able to recreate the shape of the Star Wars spacecraft.
The racing livery on the craft sparks ideas about what the flying vehicles would look like if they existed in this modern day and age, racing the skies above with brand names plastered all over their metal bodies.
Trend Themes
1. Branded Starships - Companies can partner with sci-fi franchises to create branded starships for promotions and marketing.
2. Fantasy Sports Merchandise - Fan merchandise for fantasy sports can take inspiration from real-life sports merchandise and can extend to fictional sports franchises or games.
3. Nostalgic Brand Collaborations - Partnering with nostalgic franchises like Star Wars can help brands create buzz and attract a wide audience for their products through unique collaborations.
Industry Implications
1. Entertainment - Entertainment companies can explore collaborations with sci-fi franchises to create fan experiences with branded merchandise and immersive experiences.
2. Sports - The sports industry can look into creating merchandise based on fictional sports franchises, opening up new revenue streams and new fan bases.
3. Marketing - Marketing agencies can partner with brands to create memorable campaigns by tapping into pop culture franchises like Star Wars and using them to create unique and innovative experiences.
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