LEGO Ideas Builds a Greater Sense of Community Engagement
Ellen Smith — August 27, 2018 — Marketing
References: ideas.lego
LEGO Ideas is an online platform from the iconic toy brick brand that cultivates a deeper sense of community through creative and artistic expression.
Even a brand a renowned as LEGO needs inspiration and insight from its consumers, so the brand developed a web-based forum where people could share, search and promote new ideas for the toy. Participation is simple and only requires consumers to create an online identity before they begin posting. Once online, those interested can dabble in product design by submitting ideas for new LEGO products and vote for other designs they wish to see executed.
Both supportive and convenient, LEGO Ideas helps build a greater sense of community around the tangible toy.
Even a brand a renowned as LEGO needs inspiration and insight from its consumers, so the brand developed a web-based forum where people could share, search and promote new ideas for the toy. Participation is simple and only requires consumers to create an online identity before they begin posting. Once online, those interested can dabble in product design by submitting ideas for new LEGO products and vote for other designs they wish to see executed.
Both supportive and convenient, LEGO Ideas helps build a greater sense of community around the tangible toy.
Trend Themes
1. Online Community Engagement - LEGO Ideas showcases the trend of using online platforms to foster a sense of community and collaboration among consumers.
2. Crowdsourced Product Development - LEGO Ideas taps into the trend of involving consumers in the product development process by allowing them to submit and vote for new LEGO product ideas.
3. Consumer Co-creation - LEGO Ideas exemplifies the trend of empowering consumers to actively participate in the creation and development of products.
Industry Implications
1. Toys & Games - LEGO Ideas demonstrates disruptive innovation opportunities in the toys and games industry by leveraging community engagement and crowdsourced product development.
2. Online Communities - LEGO Ideas highlights the potential for disruptive innovation in online communities, where brands can harness the collective creativity and ideas of their consumers.
3. Product Design - LEGO Ideas opens up possibilities for disruptive innovation in the field of product design, with the integration of consumer ideas and voting systems.
0.4
Score
Popularity
Activity
Freshness
