LEGO Just Got Cooler
Jeremy Gutsche — October 7, 2006 — Art & Design
References: shop.lego & coolhunting
LEGO is selling a new ice tray that pops little LEGO brick of ice. This means you can build your own LEGO ice sculpture. The $10 LEGO ice cube tray is made out of silicone, dishwasher safe and capable of making up to 10 ice bricks.
Implications - If you've always dreamed of visiting the ice bar in Sweden, but can't seem to save up enough money, you could always construct your own mini version out of the LEGO ice cubes you make with this tray. If you were really patient and creative you could take the time to create enough ice bricks and make a life-sized frozen structure, but you'd have to do it during the winter months to avoid it melting.
Implications - If you've always dreamed of visiting the ice bar in Sweden, but can't seem to save up enough money, you could always construct your own mini version out of the LEGO ice cubes you make with this tray. If you were really patient and creative you could take the time to create enough ice bricks and make a life-sized frozen structure, but you'd have to do it during the winter months to avoid it melting.
Trend Themes
1. Lego-ice-brick-mania - The trend of using LEGO ice bricks as a creative and playful way to enhance beverages and ice sculptures.
2. Diy-ice-bar-experience - The trend of creating personalized ice bars using LEGO ice cubes, allowing individuals to enjoy a unique drinking experience at home.
3. Silicone-ice-brick-molds - The trend of using silicone ice brick molds to create fun and versatile ice shapes, opening up new possibilities for creative ice designs.
Industry Implications
1. Food-and-beverage - The Food and Beverage industry can capitalize on the LEGO ice cube tray trend by offering novelty ice cube shapes and customized ice bars for events and parties.
2. Event-planning - Event planners can incorporate LEGO ice bricks into their creative designs, providing unique and interactive ice sculptures for weddings, corporate events, and themed parties.
3. Kitchen-accessories - Companies specializing in kitchen accessories can explore the market for silicone ice brick molds, offering innovative and playful designs for home use.
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