Lego Flashlights Make it Easy to Find Pieces Under the Couch
Robyn Currie — September 16, 2009 — Marketing
LEGO is, was, and always will be super cool. Adding to the chic is the latest branding of five new LEGO flashlights. All of which will illuminate your space so you don’t step on a LEGO piece in the middle of the night.
The five new pieces are, according to chipchick.com, “the Lego Brick Light, the Lego Dynamo Rechargeable Flashlight, the Lego LED Clip on Light/Head Lamp, and the Lego LED Torch Flashlight.” The big buzz is around the clippable LEGO Minifig that has two LED lights on the bottom of its feet, and a headband you can attach it to. The LEGO flashlights just made looking into dark spaces that much better.
The five new pieces are, according to chipchick.com, “the Lego Brick Light, the Lego Dynamo Rechargeable Flashlight, the Lego LED Clip on Light/Head Lamp, and the Lego LED Torch Flashlight.” The big buzz is around the clippable LEGO Minifig that has two LED lights on the bottom of its feet, and a headband you can attach it to. The LEGO flashlights just made looking into dark spaces that much better.
Trend Themes
1. LEGO Flashlights - The introduction of the LEGO flashlight series presents opportunities for further development of LEGO branded products in the lighting industry.
2. Clippable LED Minifig - The clippable LED Minifig is a disruptive innovation in hands-free lighting and has the potential to revolutionize the headlamp industry.
3. Illuminated Toys - The trend of illuminating toys, such as the LEGO flashlights, offers opportunities for toy companies to create innovative products that merge form and function.
Industry Implications
1. Toy Industry - The LEGO flashlight series presents an opportunity for existing toy companies to explore new product lines and avenues of innovation.
2. Lighting Industry - The development of LEGO flashlights could introduce a new competitor in the lighting industry.
3. Adventure/outdoor Industry - The clippable LED Minifig could be marketed as an essential tool for outdoor expeditions such as camping or night hiking.
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