LEGO CUUSOO is a Crowdsourcing Platform for New Product Ideas
Katherinev123 — October 5, 2011 — Marketing
References: lego.cuusoo & popsop
For those of you brimming with ideas for new LEGO creations, it's time to visit LEGO CUUSOO, a crowdsourcing platform that asks visitors to submit new ideas for LEGO products.
Users who submit their ideas onto the LEGO CUUSOO platform will get the opportunity to have their idea become a reality and sold in LEGO brand retail stores as well as its online store. The final winners will earn 1 percent of the product's total net revenue. To get this chance, however, ideas must receive at least 10,000 votes on the crowdsourcing site.
The LEGO CUUSOO is a collaboration between the Danish toy maker LEGO Group and CUUSOO, a company with over 10 years of crowdsourcing and open innovation experience. In fact, the word "cuusoo" means "imagination" as well as "wish" in Japanese.
Users who submit their ideas onto the LEGO CUUSOO platform will get the opportunity to have their idea become a reality and sold in LEGO brand retail stores as well as its online store. The final winners will earn 1 percent of the product's total net revenue. To get this chance, however, ideas must receive at least 10,000 votes on the crowdsourcing site.
The LEGO CUUSOO is a collaboration between the Danish toy maker LEGO Group and CUUSOO, a company with over 10 years of crowdsourcing and open innovation experience. In fact, the word "cuusoo" means "imagination" as well as "wish" in Japanese.
Trend Themes
1. Crowdsourced Product Innovation - LEGO CUUSOO's crowdsourcing platform allows for user-generated ideas to become reality, disrupting the traditional product development process.
2. Community-driven Retail - The platform's community voting system allows for LEGO to gauge customer demand and preferences, and could lead to a shift towards more collaborative product development.
3. Compensated Idea Submissions - By offering a percentage of revenue to winning idea submissions, LEGO CUUSOO incentivizes online idea sharing and disruptive innovation in the toy industry.
Industry Implications
1. Toy Manufacturing - For toy brands, implementing crowdsource-based product development following LEGO's success on CUUSOO could lead to more innovative and customer-validated product offerings.
2. Retail Innovation - Retail brands that implement customer crowdsourcing technology, like LEGO CUUSOO's, could tap into more demand-driven and trend-setting products.
3. Open Innovation Consulting - CUUSOO's expertise in crowdsourcing and open innovation could make them a valuable consulting partner for companies seeking to drive disruptive innovation in their business strategies.
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