These LEGO Cars Mirror the Design of the Volkswagen Beetle Perfectly
Riley von Niessen — June 15, 2016 — Life-Stages
References: lego & designtaxi
These LEGO cars designed by the celebrated toy brand are more complicated than most of its standard collections.
The cars are modeled after the classic Volkswagen Beetle, containing every detail from the the sleek interior to the four-cylinder engine. The LEGO cars are built with 1,167 pieces and have a price tag that mirrors its impressive accuracy -- making the product more of a collectible for auto lovers and LEGO fans than a toy for young children.
This LEGO Volkswagen Beetle follows the release of a previous version that featured a less authentic design, with the bumpy connectors of the blocks detracting from the classic model. The company sought to improve this by giving the outer pieces of the model a smooth finish and adding customizable features that make the collectible more appealing to consumers. Reflective of consumers' evolving interest in maker culture, this toy is not only collectible but also encourages creativity by requiring owners to build it themselves.
The cars are modeled after the classic Volkswagen Beetle, containing every detail from the the sleek interior to the four-cylinder engine. The LEGO cars are built with 1,167 pieces and have a price tag that mirrors its impressive accuracy -- making the product more of a collectible for auto lovers and LEGO fans than a toy for young children.
This LEGO Volkswagen Beetle follows the release of a previous version that featured a less authentic design, with the bumpy connectors of the blocks detracting from the classic model. The company sought to improve this by giving the outer pieces of the model a smooth finish and adding customizable features that make the collectible more appealing to consumers. Reflective of consumers' evolving interest in maker culture, this toy is not only collectible but also encourages creativity by requiring owners to build it themselves.
Trend Themes
1. Collectible LEGO Sets - Classic car designs with attention to detail can be marketed as collectibles for both auto enthusiasts and LEGO fans.
2. Smoother LEGO Pieces - There is an opportunity for LEGO to improve on their standard collection pieces by creating smoother pieces for more realistic designs of classic models.
3. Maker Culture-inspired Toys - Toys that encourage creativity and require hands-on assembly will continue to be popular with consumers interested in maker culture.
Industry Implications
1. Toy Manufacturing - Toy companies can capitalize on the trend of collectible toys by creating sets with intricate designs and higher price points.
2. Auto Industry - The attention to detail in these LEGO classic car designs can inspire the auto industry to produce more intricate and detailed models for collectors.
3. Craft and Hobby - The trend of maker culture-inspired toys provides opportunities for craft and hobby companies to create more hands-on and customizable products.
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