The LEGO Build With Chrome Project Lets You Create Structures Online
Sarah Moore — June 27, 2012 — Tech
References: buildwithchrome & mashable
Putting together a large-scale toy brick structure at home without first being able to visualize how the pieces will fit together can be a bit tedious but the LEGO Build With Chrome project lets you plan out and construct your creation without having to take apart your progress if you make a mistake.
Developed to showcase the speed and virtual interactive qualities of Google Chome and celebrate LEGO's 50th anniversary in Australia, the game lets users virtually construct brick structures on real plots of land. Once you select the area in either Australia or New Zealand that you wish to build on, you can then start putting your creation together out of digital LEGO bricks -- so long as it is not offensive or a direct copy of another person's design.
After you are finish building, you can save your progress and plot it on the map for others around the country to see.
Developed to showcase the speed and virtual interactive qualities of Google Chome and celebrate LEGO's 50th anniversary in Australia, the game lets users virtually construct brick structures on real plots of land. Once you select the area in either Australia or New Zealand that you wish to build on, you can then start putting your creation together out of digital LEGO bricks -- so long as it is not offensive or a direct copy of another person's design.
After you are finish building, you can save your progress and plot it on the map for others around the country to see.
Trend Themes
1. Virtual Toy Brick Building - The trend of virtual toy brick building games allows users to plan out and construct their creations without physical limitations, creating new opportunities for remote collaboration.
2. Virtual Land Plotting - Virtual land plotting enables users to visualize and create structures on real plots of land before physically building them, which has potential applications in the architecture and urban planning industries.
3. Virtual Community Showcasing - The trend of virtual community showcasing through sharing completed creations online creates new opportunities for social networking and user-generated content platforms.
Industry Implications
1. Toy Industry - The virtual toy brick building trend has disruptive innovation opportunities for toy manufacturers by creating new possibilities for toy design and remote collaboration with customers on product creation.
2. Architecture and Design Industry - The virtual land plotting trend can change the way architects and urban planners visualize and plan their designs, providing a new level of collaboration and visualization with colleagues and clients.
3. Social Networking Industry - The trend of virtual community showcasing has disruptive innovation opportunities for social networking platforms that can create a dedicated niche for user-generated content and creative competitions.
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