Australian Team Create 46-Foot Freestanding Bridge
Rachel — May 31, 2009 — Life-Stages
References: gizmodo & geekologie
A few guys with a love for LEGO may have created the longest freestanding LEGO tower in the world. At 46 feet long, this bridge is a feat of engineering and of pure LEGO love.
The 46-foot long LEGO bridge is going to be displayed at the 2009 Australian Model Railway Expo. This confirms my suspicion that LEGO can be used for everything—the duct tape of the toy world!
Implications - With the ever increasing amount of stresses emerging each day in modern society, consumers are looking for ways to revert back to simpler times. Products that draw inspiration from childhood are appealing to those who want to forget their responsibilities for a moment. A company could develop their items with this nostalgic element in mind to draw in more shoppers.
The 46-foot long LEGO bridge is going to be displayed at the 2009 Australian Model Railway Expo. This confirms my suspicion that LEGO can be used for everything—the duct tape of the toy world!
Implications - With the ever increasing amount of stresses emerging each day in modern society, consumers are looking for ways to revert back to simpler times. Products that draw inspiration from childhood are appealing to those who want to forget their responsibilities for a moment. A company could develop their items with this nostalgic element in mind to draw in more shoppers.
Trend Themes
1. Giant-lego-bridges - As people seek nostalgia and escape from daily stressors, companies should consider developing products that incorporate beloved childhood brands and activities into their designs.
2. Freestanding-lego-structures - Creating large-scale, freestanding LEGO structures is a viable trend in the world of engineering and design.
3. Lego-exhibitions - As more impressive LEGO creations are built, exhibitions featuring these creations will continue to draw crowds and offer marketing opportunities for businesses.
Industry Implications
1. Toy-manufacturing - Companies creating nostalgic toys such as LEGO can expand their market by targeting adults who seek comfort in childhood memories.
2. Engineering-and-design - Large-scale, freestanding LEGO structures require innovative engineering and design approaches, creating opportunities for disruptive innovation.
3. Marketing-and-advertising - LEGO exhibitions offer unique marketing and advertising opportunities for businesses looking to tap into the popularity and nostalgia of the brand.
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