LEGO and adidas Originals Will Release a Co-Branded Sneaker Design
Riley von Niessen — September 3, 2020 — Fashion
References: youtu.be & highsnobiety
Although the details surrounding the release of the LEGO and adidas Oringials co-branded sneaker drop still remain limited, the two have now revealed a short teaser that showcases what's to come.
In the ad, a LEGO-made shoe box is shown with the collaborative branding, complete with adidas' classic blue colorway and the ZX 8000 model name, which was first unveiled in the 1980s and is known for its retro build and integration of bright colors. Towards the end of the ad, the new ZX 8000 is shown rising from the shoe box, revealing a contrast-heavy design that uses plenty of LEGO's classic building block colors—with hues of bright yellow, blue, and red featured along the upper and midsole.
The sneaker release is a part of adidas' A-ZX project, which includes a variety of collaborative designs.
Image Credit: LEGO / adidas
In the ad, a LEGO-made shoe box is shown with the collaborative branding, complete with adidas' classic blue colorway and the ZX 8000 model name, which was first unveiled in the 1980s and is known for its retro build and integration of bright colors. Towards the end of the ad, the new ZX 8000 is shown rising from the shoe box, revealing a contrast-heavy design that uses plenty of LEGO's classic building block colors—with hues of bright yellow, blue, and red featured along the upper and midsole.
The sneaker release is a part of adidas' A-ZX project, which includes a variety of collaborative designs.
Image Credit: LEGO / adidas
Trend Themes
1. Co-branded Sneakers - The partnership between adidas and LEGO presents opportunities for co-branded sneaker designs that will appeal to fans of both brands.
2. Retro-inspired Footwear - The use of the retro ZX 8000 model name and design elements in the LEGO x adidas collaboration highlights a trend towards nostalgia-inspired footwear.
3. Bright Colorways - The use of bright colors inspired by LEGO blocks in the design of the new ZX 8000 sneaker presents an opportunity for bold and eye-catching colorways to be incorporated into footwear designs.
Industry Implications
1. Sportswear - The collaboration between adidas and LEGO presents an opportunity for sportswear companies to appeal to a wider audience through unique partnerships and collaborations.
2. Toy and Game - The use of LEGO blocks in the design of the new adidas sneakers highlights the potential for collaboration between the toy and fashion industries, presenting opportunities for unique co-branded products.
3. Fashion - The incorporation of LEGO-inspired design elements in the new ZX 8000 sneaker presents an opportunity for the fashion industry to experiment with playful and unconventional design features.
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