Pretty Baby Spa Trends
Pearl — August 16, 2008 — Life-Stages
References: jezebel
Spa trends now include a clientele who are years away from puberty. Phillymag.com called them pretty baby trends. Pedicures, manicures, facials? Been done. Little girls as young as 4 get pedicures. A 10 year old gets microdermasion - a procedure to slough off dead skin to make the skin look younger. Now you have 8 year old girls insisting on eyebrow waxing for that arched fashion model look AND a bikini wax. Isn't something missing at that age?
One doctor, Janice Hillman, who specialises in adolescent magazine said, "It's such a rarity to find it these days in 10- and 12-year-old girls, and older girls. I need to check for it at that age --- it's an indicator of puberty and development, how much there is, where it's growing. And now, I need to ask girls, if it's not there, 'Do you wax? Do you shave?' Because so many of them do."
Little girls are growing up much too fast and learning to be self-absorbed about their appearance. The sad thing is, such narcissistic behaviour is being encouraged by their own mothers. They bring their children with them when they themselves go for spa treatments for a treat, perhaps to spend girlie time together. The trouble is these kids grow up to expect the pampering as norm.
One doctor, Janice Hillman, who specialises in adolescent magazine said, "It's such a rarity to find it these days in 10- and 12-year-old girls, and older girls. I need to check for it at that age --- it's an indicator of puberty and development, how much there is, where it's growing. And now, I need to ask girls, if it's not there, 'Do you wax? Do you shave?' Because so many of them do."
Little girls are growing up much too fast and learning to be self-absorbed about their appearance. The sad thing is, such narcissistic behaviour is being encouraged by their own mothers. They bring their children with them when they themselves go for spa treatments for a treat, perhaps to spend girlie time together. The trouble is these kids grow up to expect the pampering as norm.
Trend Themes
1. Early Beauty - Young children are exposed to beauty treatments earlier than ever, creating a new market for services catering to kids.
2. Narcissistic Parenting - Mothers are encouraging superficial and self-absorbed behavior in their children by bringing them to beauty treatments alongside them.
3. Inappropriate Grooming - The trend of pre-teen bikini waxing and eyebrow shaping raises ethical concerns regarding the sexualization and objectification of young girls.
Industry Implications
1. Beauty and Personal Care - The beauty industry could create new services and products specifically for young children and their parents.
2. Parenting - The parenting industry could address the impact of early exposure to standards of beauty on young children.
3. Ethics and Responsibility - An industry focused on ethical issues raised by the trend of pre-teen bikini waxing and other beauty treatments for children could provide guidance and regulation.
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