The LeBron James Audemars Piguet Collaboration is Classy
Thomas Wade-West — October 4, 2013 — Fashion
References: audemarspiguet
LeBron James is not only a superstar basketball athlete, but someone who appreciates fashion and high-end menswear; subsequently it comes at no surprise that he has collaborated for the LeBron James Audemars Piguest 'Royal Oak Offshore' chronograph watch.
This watch is limited to 600 pieces and features an 18-carat, pink gold encasing. Glare-proofed sapphire crystal and a back engraved with the words "Royal Oak Offshore LImited Edition Lebron James" are printed on the back. The LBJ signature is printed on the sapphire crystal.
The dial itself is patterned with grey counters, Arabic numerals and an inner grey bezel. The bracelet is hand-stitched with crocodile and features an 18-carat, pink gold pin buckle to match the encasing.
This is the top player in the watch game -- much like LeBron is in the NBA.
This watch is limited to 600 pieces and features an 18-carat, pink gold encasing. Glare-proofed sapphire crystal and a back engraved with the words "Royal Oak Offshore LImited Edition Lebron James" are printed on the back. The LBJ signature is printed on the sapphire crystal.
The dial itself is patterned with grey counters, Arabic numerals and an inner grey bezel. The bracelet is hand-stitched with crocodile and features an 18-carat, pink gold pin buckle to match the encasing.
This is the top player in the watch game -- much like LeBron is in the NBA.
Trend Themes
1. Collaborative Athlete-branded Fashion - Disruptive innovation opportunity: The collaboration between athletes and fashion brands can create exclusive and highly sought-after products, appealing to fans and fashion enthusiasts.
2. Limited Edition Luxury Watches - Disruptive innovation opportunity: Creating limited edition luxury watches can create a sense of exclusivity and scarcity, driving demand and allowing for higher price points.
3. Fashion in Sports Culture - Disruptive innovation opportunity: The intersection of fashion and sports culture allows for unique collaborations and product offerings that cater to the growing demand for sporty and stylish accessories.
Industry Implications
1. Athlete Collaboration - Disruptive innovation opportunity: Athletes collaborating with fashion and accessory brands can tap into a wider audience and create products that blend sports and fashion seamlessly.
2. Luxury Watch Industry - Disruptive innovation opportunity: The luxury watch industry can leverage the popularity and influence of athletes to create limited edition timepieces that appeal to both watch collectors and sports enthusiasts.
3. Fashion and Sports Merchandise - Disruptive innovation opportunity: The intersection of fashion and sports merchandise offers opportunities for unique and exclusive collaborations that cater to the fashion-forward sports fan and collector market.
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