This Rugged Leather Watch Strap Becomes Personalized with Wear
Charlotte Joyce Kidd — September 23, 2015 — Fashion
References: hellonomad
The Nomad leather watch strap is an Apple Watch strap that becomes completely unique to each owner with extended wear.
The leather watch strap originally comes in a light tan color, but with user wear, it becomes patterned in darker leather hues, taking on its own one-of-a-kind tone and feel. This is because the leather of the strap, while refined, is raw, untreated, unsealed and unpainted. As a result, it reacts to the body in a way that most over-processed leather goods don't. The Nomad smartwatch strap also features a more rugged, serious, masculine look than most strap options available.
As smartwatches gain popularity, the variety of options to accessorize them also grows. Apple itself recently announced a collaboration with Hermes to create a more fashionable, luxe Apple Watch option -- but the huge range of third-party straps available is also rapidly expanding.
The leather watch strap originally comes in a light tan color, but with user wear, it becomes patterned in darker leather hues, taking on its own one-of-a-kind tone and feel. This is because the leather of the strap, while refined, is raw, untreated, unsealed and unpainted. As a result, it reacts to the body in a way that most over-processed leather goods don't. The Nomad smartwatch strap also features a more rugged, serious, masculine look than most strap options available.
As smartwatches gain popularity, the variety of options to accessorize them also grows. Apple itself recently announced a collaboration with Hermes to create a more fashionable, luxe Apple Watch option -- but the huge range of third-party straps available is also rapidly expanding.
Trend Themes
1. Personalized Smartwatch Straps - Customizable smartwatch straps that change with wear present a disruptive innovation opportunity for the fashion industry.
2. Raw Leather Goods - The trend towards raw, untreated leather goods present an innovation opportunity for the leather industry to embrace more eco-friendly and sustainable business practices.
3. Rugged Smartwatch Straps - The rise of masculine, rugged smartwatch straps presents a disruptive innovation opportunity for the accessories industry to create more durable, practical designs suited for heavy activity.
Industry Implications
1. Fashion - The fashion industry has an opportunity to offer customized, personalized smartwatch straps that are unique to each wearer.
2. Leather Goods - The leather goods industry can explore the trend towards untreated, raw leather and create more eco-friendly and sustainable business practices.
3. Accessories - The accessories industry can create more durable, practical designs suited for heavy activity for the rising market of male and active smartwatch wearers.
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