Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better
Alyson Wyers — August 26, 2014 — Art & Design
References: packagingoftheworld & designtaxi
Le Parcel is a monthly subscription service that delivers feminine hygiene products, chocolates and gifts. The company recently underwent a redesign for all their packaging. As if the period products they deliver aren't enough, the simple design aids in making that time of the month a bit more enjoyable.
Creative agency Seven Fifty Five redesigned the Le Parcel packaging to be more functional, using a silk screened lighter-weight cardboard instead. Organization with the box is also aided by heat sealed pink pouches, offering a cleaner look. They also wanted to maintain the gift-giving esthetic, so you feel like you're getting a present.
This is the third round of packaging Seven Fifty Five has done for the subscription service since it launched three years ago.
Creative agency Seven Fifty Five redesigned the Le Parcel packaging to be more functional, using a silk screened lighter-weight cardboard instead. Organization with the box is also aided by heat sealed pink pouches, offering a cleaner look. They also wanted to maintain the gift-giving esthetic, so you feel like you're getting a present.
This is the third round of packaging Seven Fifty Five has done for the subscription service since it launched three years ago.
Trend Themes
1. Subscription Box Redesign - The redesign of subscription box packaging can offer the opportunity to improve functionality and user experience.
2. Feminine Hygiene Subscription Services - Subscription services catering to feminine hygiene products can stand out by including personalized gifts and chocolates.
3. Gift-giving Aesthetic - Creating a gift-giving aesthetic for subscription boxes can enhance customer satisfaction and create a memorable brand experience.
Industry Implications
1. Feminine Hygiene Products - Subscription services for feminine hygiene products can attract more customers by including personalized gifts and chocolates.
2. Subscription Box Services - Subscription box services can benefit from regularly redesigning their packaging to keep up with changing consumer needs and preferences.
3. Creative Agency Services - Creative agencies can offer their services to subscription box businesses looking to redesign their packaging to improve their functionality and aesthetic appeal.
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