Le Creuset Launched a New Pumpkin Collection in Time for Halloween
Grace Mahas — September 20, 2019 — Art & Design
With fall just around the corner, Le Crueset -- a premium retailer of kitchenwares -- recently launched its new pumpkin collection that will make your Thanksgiving meal festive and delicious.
The new pumpkin-shaped pot features two side ridges for handling and carrying in addition to a stem-themed nob to lift the lid. These avant-garde pots are available in two colorways including 'Flame' which is a burnt orange hue and 'Meringue' which an off-white grayish cream. Le Creuset is also offering a pumpkin-themed serving dish is orange that's the perfect size for serving a roast turkey or for handing out candy this Halloween.
Le Creuset's new pumpkin collection is available to purchase online and in select retailers.
The new pumpkin-shaped pot features two side ridges for handling and carrying in addition to a stem-themed nob to lift the lid. These avant-garde pots are available in two colorways including 'Flame' which is a burnt orange hue and 'Meringue' which an off-white grayish cream. Le Creuset is also offering a pumpkin-themed serving dish is orange that's the perfect size for serving a roast turkey or for handing out candy this Halloween.
Le Creuset's new pumpkin collection is available to purchase online and in select retailers.
Trend Themes
1. Pumpkin-themed Cookware - The success of Le Creuset's pumpkin collection suggests a growing trend in decorative cookware for special occasions and holidays.
2. Festive Kitchenware - Consumers are looking for ways to make their holiday cooking and entertaining more festive, creating opportunities for retailers to capitalize on holiday-themed products.
3. Seasonal Product Launches - Creating limited time collections around seasonal themes and holidays provides an opportunity for companies to create buzz and drive sales.
Industry Implications
1. Kitchenware - The success of Le Creuset's pumpkin collection shows opportunities to generate interest and sales by creating unique and festive designs in kitchenware products.
2. Seasonal Retail - Retailers offering limited time collections around seasonal themes and holidays can drive traffic and sales while creating excitement for customers.
3. Home Decor - Companies can design and market holiday-themed products for the home, such as Le Creuset's pumpkin serving dish, to capitalize on consumers' desire to decorate and create special memories around holidays and special occasions.
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