Le Carre Hermes is the Luxury Brand's Foray into Publishing
Katherinev123 — December 11, 2009 — Business
References: hermes & luxury-insider
To any fashionista, the Hermès scarf—or carré, I should say—is an iconic symbol of style and luxury. Now every fashionista can get that style and luxury in literary and picture form with the luxury brand’s Le Carré Hermès, a book featuring the brand’s most coveted scarves.
Le Carré Hermès is written by art and architecture writer Nadine Coleno and published by Editions du Regard. As The Luxury Insider puts it, each Hermès scarf tells a story and Le Carré Hermès is their anthology.
Le Carré Hermès is written by art and architecture writer Nadine Coleno and published by Editions du Regard. As The Luxury Insider puts it, each Hermès scarf tells a story and Le Carré Hermès is their anthology.
Trend Themes
1. Fashion-branded Books - The rise of fashion-branded books presents an opportunity for luxury brands to expand their storytelling and reach new audiences.
2. Iconic Symbol Merchandising - Through the creation of merchandise featuring iconic symbols, brands can tap into their loyal customer base and create new revenue streams.
3. Collaborative Publishing - Collaborating with established publishers allows luxury brands to leverage their creative expertise and produce unique and exclusive content.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can capitalize on the trend of fashion-branded books by creating their own literary and picture collections.
2. Publishing - Publishing companies have an opportunity to collaborate with luxury brands to produce unique books and expand their catalog with fashion-branded content.
3. Retail - Retailers can explore the merchandising of iconic symbols to attract fashion-savvy customers and increase sales through brand-related products.
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