Lauren Bush Drops Last Name from Fashion Label
Going Like Sixty — October 18, 2008 — Celebs
References: nowpublic
Lauren Bush is forsaking the family name for her new fashion line. Instead of naming it Lauren Bush, her fashions will be labeled Lauren Pierce--her grandmother's family name. Lauren Bush doesn't want her fashion line to be associated with the Bush name because of the politics involved.
Lauren Bush is a serious fashionista and has previously modeled for Vogue and Vanity Fair. Lauren Bush has also been associated with Tommy Hilfiger, Abercrombie & Fitch, Isaac Mizrahi, and Gai Mattiolo. She is signed with Elite Model Management, the agency that 'America's Next Top Model' winners sign with.
Lauren Bush is a serious fashionista and has previously modeled for Vogue and Vanity Fair. Lauren Bush has also been associated with Tommy Hilfiger, Abercrombie & Fitch, Isaac Mizrahi, and Gai Mattiolo. She is signed with Elite Model Management, the agency that 'America's Next Top Model' winners sign with.
Trend Themes
1. Personal Branding - Opportunity for fashion professionals to create a unique personal brand that stands out from family associations.
2. Politics-free Branding - Opportunity for fashion designers to disassociate their brands from political affiliations to attract a broader customer base.
3. Family Legacy Branding - Opportunity for fashion entrepreneurs to leverage their family history and legacy to create a distinct and memorable brand identity.
Industry Implications
1. Fashion - Fashion industry professionals can explore new ways to build a strong personal brand without relying on family associations.
2. Personal Development - The personal development industry can provide resources and strategies for individuals looking to disassociate themselves from family associations and establish their own identity.
3. Marketing and Advertising - Marketing and advertising agencies can assist fashion designers in creating brand strategies that focus on highlighting personal values and staying neutral on political matters.
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