Laundry Bag by Sophie Greve Makes Washing Clothes Easy
Vittoria Natarelli — August 3, 2010 — Marketing
References: lovelypackage
Laundry Bag by Sophie Greve is an interesting packaging design concept for laundry detergent. The designer noticed that the majority of detergent packaging is stuffed with typography, colors and unnecessary information.
To counter this, Greve created simplistic packaging that informs the buyer of which detergent to use. If you check out the gallery, you'll notice there is a fabric pattern infused into the letters of each detergent label!
Implications - In today's society, consumers often find themselves overwhelmed with high volumes of products and information from different businesses and organizations. Businesses who provide consumers with simple, frill-free concepts and products will see large returns from consumers seeking simplicity.
To counter this, Greve created simplistic packaging that informs the buyer of which detergent to use. If you check out the gallery, you'll notice there is a fabric pattern infused into the letters of each detergent label!
Implications - In today's society, consumers often find themselves overwhelmed with high volumes of products and information from different businesses and organizations. Businesses who provide consumers with simple, frill-free concepts and products will see large returns from consumers seeking simplicity.
Trend Themes
1. Minimalist Packaging - Creating packaging concepts that prioritize simplicity and minimalism over excessive information and decoration.
2. Functional Design - Developing packaging designs that serve a specific purpose, such as providing clear instructions or enhancing user experience.
3. Integrated Branding - Infusing brand elements, such as patterns or logos, into packaging designs to create a cohesive and recognizable identity.
Industry Implications
1. Consumer Goods - Opportunity for consumer goods companies to differentiate themselves by adopting minimalist packaging designs that emphasize simplicity and practicality.
2. Graphic Design - Potential for graphic design professionals to explore functional packaging design approaches that communicate information effectively while maintaining visual appeal.
3. Advertising and Marketing - Chance for advertising and marketing agencies to help brands integrate their visual branding elements into packaging designs for a consistent brand experience.
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