The Lanvin Fall 2012 Ads Feature Realistic Models
Alexandra Serrano — July 19, 2012 — Marketing
References: lanvin & fashionista
Creative director Alber Elbaz has taken accessibility to a new level with his Fall 2012 Lanvin Ad Campaign.
With CFDA breaking frontiers in its health and beauty initiatives, design houses are following suit with their stunning fall campaigns. Lensed by photographer extraordinaire Steven Meisel, the Lanvin Fall 2012 Ads feature 'real' models. Among these are an 80 year-old woman who sports a fierce jade peplum getup straight from the runway.
“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD.
The result is beyond delightful. The Fall 2012 collection being sported by realistic models is truly a testament to the creative director's famed fascination for female beauty. These advertisements represent a perfect balance between both aspirational and relate-able women's wear.
With CFDA breaking frontiers in its health and beauty initiatives, design houses are following suit with their stunning fall campaigns. Lensed by photographer extraordinaire Steven Meisel, the Lanvin Fall 2012 Ads feature 'real' models. Among these are an 80 year-old woman who sports a fierce jade peplum getup straight from the runway.
“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD.
The result is beyond delightful. The Fall 2012 collection being sported by realistic models is truly a testament to the creative director's famed fascination for female beauty. These advertisements represent a perfect balance between both aspirational and relate-able women's wear.
Trend Themes
1. Realistic Models - Disruptive innovation opportunity: Design houses can continue to feature realistic models in their advertising campaigns to cater to a wider range of customers.
2. Age Diversity - Disruptive innovation opportunity: Fashion brands can tap into the growing demand for age diversity in advertising by showcasing clothes on different age groups, challenging traditional beauty standards.
3. Street Style Influence - Disruptive innovation opportunity: Bringing high fashion clothes to the street through advertising campaigns can create a unique appeal and bridge the gap between luxury fashion and everyday wear.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Fashion advertising agencies can redefine beauty standards by featuring realistic models of different ages, making their campaigns more inclusive and relatable.
2. Fashion Design - Disruptive innovation opportunity: Fashion designers can experiment with showcasing their collections on diverse models to challenge industry norms and appeal to a broader customer base.
3. Beauty and Health - Disruptive innovation opportunity: Beauty and health brands can collaborate with fashion houses to promote diverse beauty ideals and cater to the needs and preferences of older consumers.
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