The Lane Crawford F/W 2012 Campaign Leaps with Animated Designs
Alexandra Serrano — August 5, 2012 — Marketing
References: lanecrawford & designscene.net
The Lane Crawford F/W 2012 Campaign takes a leap into the season with its stellar imagery.
The Asian retail giant has taken a decidedly exuberant approach to their campaign that boasts the absolute best in luxury and creative fashion. Lane Crawford has comissioned fashion’s top image makers to collaborate in the creations of this undulating photo series that is "meant to bring you one step closer to fashion’s future," according to the company website.
The creative team in this campaign is truly extraordinary with photographer Nick Knight and stylist Edward Enninful who has previously worked with Vogue Italia. She impeccably styled models Wang Xiao, Ming Xi and Xiao Wen Ju in futuristic duds by famed fashion houses. Each of the Chinese models sport duds from Azzedine Alaïa, Balenciaga, Givenchy and Lanvin among others. The campaign's initiative is executed perfectly with intricate detail.
The Asian retail giant has taken a decidedly exuberant approach to their campaign that boasts the absolute best in luxury and creative fashion. Lane Crawford has comissioned fashion’s top image makers to collaborate in the creations of this undulating photo series that is "meant to bring you one step closer to fashion’s future," according to the company website.
The creative team in this campaign is truly extraordinary with photographer Nick Knight and stylist Edward Enninful who has previously worked with Vogue Italia. She impeccably styled models Wang Xiao, Ming Xi and Xiao Wen Ju in futuristic duds by famed fashion houses. Each of the Chinese models sport duds from Azzedine Alaïa, Balenciaga, Givenchy and Lanvin among others. The campaign's initiative is executed perfectly with intricate detail.
Trend Themes
1. Animated Fashion Advertisements - There is an opportunity to create animated fashion advertisements to showcase luxury fashion brands in a unique and creative way.
2. Collaboration Between Top Fashion Image Makers - Collaboration between top fashion image makers can lead to the creation of unique and innovative fashion campaigns.
3. Futuristic Fashion Design - There is an opportunity to create futuristic fashion designs that can appeal to a growing audience interested in avant-garde fashion.
Industry Implications
1. Luxury Retail - Luxury retail brands can leverage animated campaign advertisements to attract a younger audience and stand out in a cluttered market.
2. Fashion Photography - Fashion photography can be improved by collaboration between photographers, stylists, and fashion brands, to create unique and memorable campaigns.
3. High Fashion - High fashion brands can create futuristic designs that appeal to a growing audience interested in avant-garde fashion and innovative aesthetics.
2.5
Score
Popularity
Activity
Freshness
