Land Rover Urban Jungle Stages a Test Drive to Celebrate Anniversary
Sarah Moore — April 8, 2012 — Autos
References: coolhunting
The Land Rover Urban Jungle is an intense suburban obstacle course set amongst dirt hills in what would appear to be an abandoned construction site.
To commemorate the company's 25th North American anniversary, the course is open to media and special invitees that want to see the SUV in action, or try it out for themselves.
Focusing on handling and performance on difficult terrain, both present day and past models of the SUV are put to the test in a impromptu drive site in New York. The whole site also seems to be a bit post-apocalyptic, thanks to the addition of a half-buried taxi cab and other protruding objects found on site.
The Land Rover Urban Jungle gives the adventurous type looking to see if the SUV really lives up to its promises: the ability to push the vehicle to the limits and beyond.
To commemorate the company's 25th North American anniversary, the course is open to media and special invitees that want to see the SUV in action, or try it out for themselves.
Focusing on handling and performance on difficult terrain, both present day and past models of the SUV are put to the test in a impromptu drive site in New York. The whole site also seems to be a bit post-apocalyptic, thanks to the addition of a half-buried taxi cab and other protruding objects found on site.
The Land Rover Urban Jungle gives the adventurous type looking to see if the SUV really lives up to its promises: the ability to push the vehicle to the limits and beyond.
Trend Themes
1. Urban Off-roading - There is a growing trend of creating intense suburban obstacle courses for off-roading enthusiasts to test their vehicles in an urban setting.
2. Performance Testing - Companies are increasingly organizing impromptu drive sites to test the handling and performance of their vehicles on difficult terrain.
3. Adventurous Experiences - There is a rising trend in offering adventurous experiences to consumers who want to push vehicles to their limits and beyond.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend of urban off-roading by developing vehicles specifically designed for intense suburban obstacle courses.
2. Event Management - Event management companies can take advantage of the trend of organizing impromptu drive sites to offer unique and exciting experiences for automotive enthusiasts.
3. Tourism and Travel - The tourism and travel industry can tap into the demand for adventurous experiences by offering off-roading tours and vacations in urban settings.
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