Lancome's Lash Idole Mascara Ad Stars Zendaya
Ellen Smith — December 3, 2020 — Fashion
Zendaya stars in Lancome's Lash Idole Mascara ad, which is retailing the innovative mascara applicator. This product release serves as an expansion of Lancome's already-released collection of beauty goods under the 'Idole' name. Building on previous offerings, this particular mascara applicator is perfect for those looking to complete their collection.
The product arrives in chic pink and black packaging that's been embossed with Lancome's instantly recognizable flower motif. The applicator was designed with intention, claiming to be able to access and lift every single lash, making for a bold, bright-eyed look. In a press release, the brand's creative director Lisa Eldridge said“I’m obsessed with this mascara. It’s so flattering on the eyes as each lash is beautifully defined, fanned out and lengthened."
Image Credit: Lancome
The product arrives in chic pink and black packaging that's been embossed with Lancome's instantly recognizable flower motif. The applicator was designed with intention, claiming to be able to access and lift every single lash, making for a bold, bright-eyed look. In a press release, the brand's creative director Lisa Eldridge said“I’m obsessed with this mascara. It’s so flattering on the eyes as each lash is beautifully defined, fanned out and lengthened."
Image Credit: Lancome
Trend Themes
1. Mascara Applicator Innovation - The innovative mascara applicator by Lancome offers a unique way to access and lift every lash, providing a bold and bright-eyed look.
2. Expansion of Beauty Collection - Lancome's release of the Lash Idole Mascara serves as an expansion of their existing 'Idole' beauty collection, offering a complete set of beauty goods for consumers.
3. Chic Packaging Design - The chic pink and black packaging design of Lancome's Lash Idole Mascara presents an opportunity for brands in the cosmetic industry to create visually appealing and instantly recognizable packaging for their products.
Industry Implications
1. Cosmetics - The innovative mascara applicator by Lancome introduces a disruptive innovation opportunity for the cosmetics industry to enhance their mascara products with unique applicator designs.
2. Beauty and Personal Care - The expansion of Lancome's 'Idole' beauty collection presents a disruptive innovation opportunity for brands in the beauty and personal care industry to create comprehensive sets of beauty goods for consumers.
3. Packaging and Design - The chic packaging design of Lancome's Lash Idole Mascara offers an opportunity for brands in the packaging and design industry to create visually striking packaging that enhances product appeal and brand recognition.
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