Lancome Launched an Eye-Catching Advent Calendar
Elena Rahman — October 25, 2021 — Fashion
References: lancome & cosmeticsbusiness
Lancome launched an advent calendar to pay tribute to its Parison roots. Cosfibel, a renowned packaging company, created its 2021 holiday offering. The two companies worked together to unveil an eye-catching pink design.
Upon opening the calendar, the box reveals a recognizable Paris skyline. Users will recognize the famous skyline with miniature versions of renowned buildings with the Eiffel Tower at its center. The calendar is complete with 25 miniature versions of Lancome's best-selling fragrance, cosmetics, and skincare products. Each product is hidden inside a cardboard building for users to discover leading up to Christmas day. Some featured products include La Vie Est Belle EDP, Lash Idole mascara, the Advanced Génifique serum, and many other exciting cosmetic and beauty products.
Image Credit: Lancome
Upon opening the calendar, the box reveals a recognizable Paris skyline. Users will recognize the famous skyline with miniature versions of renowned buildings with the Eiffel Tower at its center. The calendar is complete with 25 miniature versions of Lancome's best-selling fragrance, cosmetics, and skincare products. Each product is hidden inside a cardboard building for users to discover leading up to Christmas day. Some featured products include La Vie Est Belle EDP, Lash Idole mascara, the Advanced Génifique serum, and many other exciting cosmetic and beauty products.
Image Credit: Lancome
Trend Themes
1. Paris-inspired Advent Calendars - Beauty companies can innovate by launching advent calendars that are inspired by different cities around the world.
2. Miniature-based Product Packaging - Companies can create innovative product packaging designs that incorporate miniature versions of recognizable landmarks and buildings to add a unique and playful touch to their products.
3. Collaborative Packaging Design - Collaborations between beauty companies and packaging companies can lead to eye-catching designs and creative approaches to traditional holiday offerings like advent calendars.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of Paris-inspired advent calendars to add a touch of nostalgia and anticipation to their products during the holiday season.
2. Packaging and Printing - The packaging and printing industry can take advantage of the trend of creating miniature-based product packaging by offering unique and customizable designs to their clients.
3. Retail and E-commerce - The retail and e-commerce industry can benefit from these trends by offering exclusive and creative products that cater to consumers' desire for unique, playful, and nostalgic holiday experiences.
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