The Lancome Color Design Campaign Uses Bright Punches of Color
Emily Evans — May 20, 2011 — Fashion
References: lancome & fashiongonerogue
There is no better way to kick off a cosmetics or fashion campaign than to use big-name models, and that is exactly what the Lancome Color Design Campaign has done! The high-profile makeup brand included models Daria Werbowy, Arlenis Sosa and Elettra Wiedemann in its latest eyeshadow launch.
The Lancome Color Design Campaign mixes bright, bold colors to create a high-impact cosmetics palette that is sure to be on the wish list of many women this season. The Lancome brand has famously used model Daria Werbowy for other successful campaigns in the past.
Mario Testino was the photographer selected to shoot the high-profile Lancome Color Design Campaign, and I must say he did a beautiful job! This eyeshadow palette is sure to be making a splash on the makeup scene this summer!
The Lancome Color Design Campaign mixes bright, bold colors to create a high-impact cosmetics palette that is sure to be on the wish list of many women this season. The Lancome brand has famously used model Daria Werbowy for other successful campaigns in the past.
Mario Testino was the photographer selected to shoot the high-profile Lancome Color Design Campaign, and I must say he did a beautiful job! This eyeshadow palette is sure to be making a splash on the makeup scene this summer!
Trend Themes
1. Big-name Models - Utilizing big-name models in cosmetics and fashion campaigns can create significant brand buzz and attract consumer attention.
2. High-impact Cosmetics Palette - Creating a bold and vibrant cosmetics palette can generate excitement and drive sales for makeup brands.
3. Celebrity Photographer - Hiring a renowned celebrity photographer for campaign shoots can elevate the brand image and attract attention from the industry and consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the use of big-name models and high-impact cosmetics palettes to create new and desirable beauty products.
2. Fashion - The fashion industry can benefit from incorporating big-name models and vibrant color palettes in their campaigns to attract consumer attention and drive sales.
3. Photography - The photography industry can explore opportunities to collaborate with cosmetic brands and fashion labels for high-profile campaign shoots, thus expanding their clientele and visibility.
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