Lana Del Ray Jaguar F-Type Ad Campaign Targeted at Young & Hip
Katherinev123 — August 27, 2012 — Autos
References: hollywoodreporter & sassisamblog
Images for the upcoming Lana Del Ray Jaguar campaign have been released in promotion of the Jaguar F-Type sports car. By using the young songstress as an endorser, the car brand aims to capture the attention of young and hip drivers.
So far, however, none of the photos showcase Jaguar's F-Type, but one of the brand's spokespersons claims that images of Del Ray alongside the new car model will be revealed in the near future. As for these photos, the singer appears lounging around a pool wearing a sunhat and gold accoutrements as well as sitting back languidly on a lounge chair.
Del Ray, who has been criticized by consumers and the music press for her persona and "derivative attempt at channeling 1960s pop nostalgia," was chosen to be the face of the Jaguar F-Type because, according to Jaguar's global brand director Adrian Hallmark, the songstress and the car have a lot in common. He says, the new car model has a "unique blend of authenticity and modernity, which are two values we believe are shared with Lana in her professional achievements.”
So far, however, none of the photos showcase Jaguar's F-Type, but one of the brand's spokespersons claims that images of Del Ray alongside the new car model will be revealed in the near future. As for these photos, the singer appears lounging around a pool wearing a sunhat and gold accoutrements as well as sitting back languidly on a lounge chair.
Del Ray, who has been criticized by consumers and the music press for her persona and "derivative attempt at channeling 1960s pop nostalgia," was chosen to be the face of the Jaguar F-Type because, according to Jaguar's global brand director Adrian Hallmark, the songstress and the car have a lot in common. He says, the new car model has a "unique blend of authenticity and modernity, which are two values we believe are shared with Lana in her professional achievements.”
Trend Themes
1. Celebrity Endorsement - Brands can use young and hip stars to capture market attention and boost sales.
2. Personalization - Brands can offer customized features and options in luxury cars to appeal to individual tastes.
3. Brand Identity - Luxury car brands can build their image by aligning with popular culture icons and appealing to younger audiences.
Industry Implications
1. Automotive Industry - Luxury car brands can leverage celebrity endorsements and offer personalized features to attract younger buyers and boost sales.
2. Music Industry - Young music stars can expand their brand and increase exposure by partnering with luxury car brands for ad campaigns and endorsements.
3. Advertising Industry - Agencies can create effective and memorable ad campaigns by aligning luxury car brands with popular culture icons that resonate with younger audiences.
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