This Lamborghini Aventador Roadster Celebrates Qatar Day in Dubai
Laura McQuarrie — January 17, 2015 — Autos
References: carscoops & luxurylaunches
In celebration of Qatar National Day this year, Qatari businessman Jaber Bin Abdallah Al Hmaidi tasked Maatouk Design with creating an even more eye-catching, one-of-a-kind Lamborghini Aventador Roadster.
While no mechanical changes have been made to the luxury car, meaning it still has its original stock V12 engine with 700PS, the LP700-4 was customized to include gold-plated details on the inside and outside. Based in Dubai, Maatouk Design London describes its body of work as one that caters to "Kings, presidents, prime ministers and VIPs" for both private and personal functions. With its real gold-plated detailing, this car is bound to get a lot of attention wherever it is shown off at the Qatar National Day festivals.
While no mechanical changes have been made to the luxury car, meaning it still has its original stock V12 engine with 700PS, the LP700-4 was customized to include gold-plated details on the inside and outside. Based in Dubai, Maatouk Design London describes its body of work as one that caters to "Kings, presidents, prime ministers and VIPs" for both private and personal functions. With its real gold-plated detailing, this car is bound to get a lot of attention wherever it is shown off at the Qatar National Day festivals.
Trend Themes
1. Luxury Customization - The trend of luxury customization is seen in the gold-plated details added to the Lamborghini Aventador Roadster.
2. Experiential Marketing - The gold-plated supercar serves as a unique marketing tool for Qatar National Day celebrations, showcasing the power of experiential marketing.
3. Opulent Personalization - The trend of opulent personalization is exemplified by the gold-plated Lamborghini Aventador Roadster, catering to the preferences of high-profile individuals.
Industry Implications
1. Automotive Customization - The automotive customization industry can leverage the trend of luxury customization by offering unique customization options like gold-plating for high-end cars.
2. Event Management - Event management companies can tap into the trend of experiential marketing by creating captivating experiences with eye-catching elements like the gold-plated supercar.
3. Luxury Goods - Luxury goods industry players can explore the trend of opulent personalization by offering bespoke customization services that cater to the distinctive preferences of affluent customers.
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