Lalo x West Elm Kids Delivers a Collection of Kids Furniture
Kanesa D — July 18, 2022 — Life-Stages
References: meetlalo & retaildive
Infant and toddler brand Lalo has announced a new collaboration with West Elm, delivering a collection of furniture and accessories. 50% of the proceeds from the Lalo x West Elm Kids collection will be donated to the No Kid Hungry organization until Oct 2, which aims to end child hunger in America by providing kids with healthy food for their development. The collection comprises a 3-in-1 chair, a play kit and table set, and two kits with dishware and bibs.
“We are very excited to partner with such a renowned and influential interior design brand. It was clear from the first conversation that the West Elm Kids team shared our vision for making family homes more beautiful,” said Lalo’s co-founder and president, Michael Wieder. “We’re excited to marry our best selling high chair with West Elm’s iconic acorn finish to bring an elevated look to the family dinner table without sacrificing ease.”
Image Credit: Lalo
“We are very excited to partner with such a renowned and influential interior design brand. It was clear from the first conversation that the West Elm Kids team shared our vision for making family homes more beautiful,” said Lalo’s co-founder and president, Michael Wieder. “We’re excited to marry our best selling high chair with West Elm’s iconic acorn finish to bring an elevated look to the family dinner table without sacrificing ease.”
Image Credit: Lalo
Trend Themes
1. Infant-focused Furniture Collections - Collaborations between baby and furniture brands are becoming more common, leading to opportunities for innovative designs that prioritize both style and functionality.
2. Charitable Partnerships - Brands are using their products to raise funds for charitable organizations, creating opportunities for socially-conscious consumers and highlighting the importance of giving back.
3. Multifunctional Designs - Furniture collections that serve multiple purposes, such as Lalo's 3-in-1 chair, are becoming popular as consumers look for practical solutions in small living spaces.
Industry Implications
1. Baby and Toddler Products - The baby and toddler industry has seen a rise in collaborations between furniture and accessory brands, creating opportunities for innovation and differentiation in a crowded market.
2. Home Furnishings - Collaborations like Lalo x West Elm Kids highlight the growing trend of incorporating stylish, well-designed children's furniture into the overall aesthetic of a home.
3. Charitable Organizations - Partnerships with brands, like the Lalo x West Elm Kids collection benefiting No Kid Hungry, showcase the importance of aligning with socially-conscious companies to advance charitable causes.
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