Lady Gaga is Hello Kitty for Markus Klinko & Indrani
Ryan Hinkson — October 22, 2009 — Marketing
References: kanyeuniversecity & popcultureshock
Enigmatic pop sensation Lady Gaga helped celebrate the 35th anniversary of Hello Kitty with a photoshoot that transformed the singer into the brand's signature character.
The shoot was done by photography heavyweights Markus Klinko and Indrani. One oof the shots depicts Lady Gaga sitting on a throne wearing a dress made of dozens of stuffed Hello Kitty dolls.
Although this shoot was done specially to comemorate 35 years of Hello Kitty, dressing as Kitty is nothing new to Lady Gaga, who has worn Kitty-inspired costumes on previous appearances in Asia.
The shoot was done by photography heavyweights Markus Klinko and Indrani. One oof the shots depicts Lady Gaga sitting on a throne wearing a dress made of dozens of stuffed Hello Kitty dolls.
Although this shoot was done specially to comemorate 35 years of Hello Kitty, dressing as Kitty is nothing new to Lady Gaga, who has worn Kitty-inspired costumes on previous appearances in Asia.
Trend Themes
1. Pop Star Fashion - Fashion trends that imitate the outfits and style of famous music artists like Lady Gaga and other pop stars present an opportunity for new clothing lines and accessories.
2. Pop Icon Marketing - Using pop icons like Lady Gaga as a marketing tool can help companies rebrand and tap into a younger, hipper market.
3. Fandom Branding - Collaborating with famous musicians and artists who have a large fan base creates branding opportunities and can lead to increased sales.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the popularity of pop stars by creating merchandise and apparel lines based on their style and fashion choices.
2. Music Industry - The music industry and record labels can use collaborations with pop icons to diversify their offerings and expand their target market.
3. Marketing Industry - The marketing industry can leverage the influence of pop culture icons to reach younger audiences through targeted campaigns.
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