The Lacoste x Polaroid 600 Instant Film Camera is Charming
Michael Hemsworth — April 3, 2021 — Tech
References: global.lacoste & yankodesign
The Lacoste x Polaroid 600 instant film camera is a charming piece of equipment created by the two brands in partnership with one another to offer avid fashion and photography fans alike with an unexpected product. The camera features the design and function of the namesake original model that has been providing photographers with a way to capture moments since the 1960s. The camera, however, has been given a green and red finish with eye and teeth detailing on the front to give it a true crocodile-inspired look when popped open.
The Lacoste x Polaroid 600 instant film camera is available for purchase in Europe at a price point of €150, and comes with a strap as well as a pack of film.
The Lacoste x Polaroid 600 instant film camera is available for purchase in Europe at a price point of €150, and comes with a strap as well as a pack of film.
Trend Themes
1. Branded Collaborations - The partnership between Lacoste and Polaroid offers an example of leveraging established brands to create buzz-worthy products.
2. Retro Design - The popularity of retro-style instant cameras presents an opportunity for companies to create modernized versions of classic designs.
3. Nostalgia Marketing - Nostalgia can be leveraged to create products that appeal to older consumers or those seeking a vintage aesthetic.
Industry Implications
1. Fashion - Collaborations between fashion and photography brands offer a unique opportunity for companies to create visually-striking products with a wide appeal.
2. Consumer Electronics - With the growing popularity of instant cameras, there is ample opportunity to create innovative and visually-striking designs that cater to consumers who want to capture and print memories quickly and easily.
3. Retail - By leveraging nostalgia marketing and retro design, retailers can create a unique customer experience that taps into the desire for retro aesthetics and cements brand loyalty.
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