Sporting Elegance & Preppy Attire in the Lacoste Spring 2011 Campaign
Summer Luu — December 28, 2010 — Marketing
References: lacoste & fashiongonerogue
Four top models (including Anja Rubik) star in the Lacoste Spring 2011 Campaign showing off a new look of "unconventional chic."
The preppy label takes on mermaid-like gowns and tuxedo suits matched with its signature polo shirts in ensembles that mix up formal and casual wear. Showcasing the classic white collared tees, the Lacoste Spring 2011 Campaign displays the elegant versatility of crisp and clean looks.
Implications - As the importance of avant-garde and garishly original clothing increases, the market for traditional 'classic' looks also grows as a reaction. Corporations seeking to appeal to a wide cross section of the population would be wise to invest in products that simply update and modernize tried and true looks.
The preppy label takes on mermaid-like gowns and tuxedo suits matched with its signature polo shirts in ensembles that mix up formal and casual wear. Showcasing the classic white collared tees, the Lacoste Spring 2011 Campaign displays the elegant versatility of crisp and clean looks.
Implications - As the importance of avant-garde and garishly original clothing increases, the market for traditional 'classic' looks also grows as a reaction. Corporations seeking to appeal to a wide cross section of the population would be wise to invest in products that simply update and modernize tried and true looks.
Trend Themes
1. Classic Looks - Invest in products that update and modernize tried and true looks to appeal to a wide cross section of the population.
2. Avant-garde Fashion - With the increased importance of garishly original clothing, there is an opportunity to cater to consumers seeking unique and unconventional styles.
3. Formal-casual Fusion - The mixing of formal and casual wear presents opportunities for designers to create versatile and stylish ensembles that offer the best of both worlds.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the demand for classic looks by offering updated versions of timeless clothing items.
2. Haute Couture - The avant-garde fashion industry can push boundaries and cater to consumers looking for bold and original designs.
3. Fashion Design - Designers can explore the concept of formal-casual fusion and create innovative clothing options that blur the lines between traditional dress codes.
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