The Men's Lacoste Red and Lacoste Spring 2010 Campaigns
Marissa Liu — February 15, 2010 — Fashion
References: lacoste & materialiste
The Lacoste Red brand is preppy lifestyle wear geared towards youthful, urban gentlemen. A brightly coloured, jovial campaign was devised to Spring 2010 and stands in contrast to the muted, breezy, more conservative Lacoste Spring 2010 campaign.
The Lacoste men’s Spring 2010 ads are a little more conservative and feature a biking and quietly observational model posing on a washed out beach. Click through the gallery to see more of the men’s Lacoste Red and Lacoste Spring 2010 campaign.
The Lacoste men’s Spring 2010 ads are a little more conservative and feature a biking and quietly observational model posing on a washed out beach. Click through the gallery to see more of the men’s Lacoste Red and Lacoste Spring 2010 campaign.
Trend Themes
1. Preppy Lifestyle Wear - There is a disruptive innovation opportunity to create new brands that offer preppy lifestyle wear for urban gentlemen with a modern twist.
2. Brightly Coloured Campaigns - There is a disruptive innovation opportunity to develop campaigns that use vibrant and cheerful colors to appeal to a youthful target audience.
3. Conservative Advertising - There is a disruptive innovation opportunity to challenge the conservative advertising approach and explore alternative strategies to captivate customers in the fashion industry.
Industry Implications
1. Fashion - Fashion industry has the potential to embrace and capitalize on the trend of preppy lifestyle wear by introducing new lines of clothing and accessories tailored for urban gentlemen.
2. Advertising - The advertising industry can explore the use of bright and bold colors to create campaigns that connect with the target market's desire for vibrancy and youthfulness.
3. Marketing - Marketers can disrupt the conventional approach of conservative advertising in the fashion industry by incorporating innovative and out-of-the-box strategies to attract and engage customers.
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