The Lacoste 'Peanuts' Collaboration at Dover Street Market
Tiana Reid — August 13, 2010 — Fashion
References: lacoste & dazeddigital
For the 60th anniversary of everyone's favorite cartoon, the Lacoste 'Peanuts' collaboration gets a whole lot Snoopier. The limited-edition men's polo tees will be available only at Dover Street Market in London, England.
Aside from the cute factor, the Lacoste 'Peanuts' designs mark the first time that Lacoste has used another logo to reinvent their classic crocodile motif. Check out the lighthearted shirts in the featured gallery.
Implications - Attracting consumer interest to a product is often as simple as incorporating familiar elements of pop culture that appeal to a wide variety of audiences. Brands, both well-known and emerging, often use iconic images to attract media attention from outlets that are on the lookout for products that are inspired by modern culture.
Aside from the cute factor, the Lacoste 'Peanuts' designs mark the first time that Lacoste has used another logo to reinvent their classic crocodile motif. Check out the lighthearted shirts in the featured gallery.
Implications - Attracting consumer interest to a product is often as simple as incorporating familiar elements of pop culture that appeal to a wide variety of audiences. Brands, both well-known and emerging, often use iconic images to attract media attention from outlets that are on the lookout for products that are inspired by modern culture.
Trend Themes
1. Pop Culture Collaborations - Popular collaborations that incorporate iconic pop culture elements can attract a wider audience and generate media attention.
2. Novelty Clothing - Incorporating playful and unique designs into clothing collections can generate consumer interest and create new markets for apparel sales.
3. Logo Reinterpretation - Reinterpreting a brand's classic logo with iconic images from pop culture can attract new customers and refresh the brand image.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating pop culture designs into clothing collections to generate consumer interest and diversify product offerings.
2. Entertainment Industry - The entertainment industry can collaborate with fashion and apparel brands to create merchandise that incorporates iconic pop culture elements based on popular franchises and characters.
3. Marketing and Advertising Industry - The marketing and advertising industry can leverage the power of nostalgic pop culture imagery to create campaigns that resonate with consumers and promote brand recognition.
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