The Lacoste SS21 Capsule Celebrates its Iconic Logo
The new Lacoste collection arrives for the Spring/Summer 2021 season and it is full of diverse looks and celebrations of the brand. The fashion label draws the help of seven creative global ambassadors including " American hip-hop artist A$AP Nast to Berlin-based South Korean DJ Peggy Gou. Others to appear in the campaign include Evan Mock, Sonny Hall, Louise Bourgoin, Mélanie Thierry, and Salif Gueye."
Every single ambassador is photographed by a creative team of their choice within their home cities. They star alongside people from their inner circles, such as their family and close friends. Everyone finds a way to celebrate their own interpretation of the crocodile logo and the signature Lacoaste polo shirt.
Image Credit: Lacoste
Every single ambassador is photographed by a creative team of their choice within their home cities. They star alongside people from their inner circles, such as their family and close friends. Everyone finds a way to celebrate their own interpretation of the crocodile logo and the signature Lacoaste polo shirt.
Image Credit: Lacoste
Trend Themes
1. Diverse Global Ambassadors in Fashion - The use of global ambassadors from diverse backgrounds adds a new level of inclusivity and representation in the fashion industry, creating opportunities for collaborations and cross-cultural exchange.
2. Celebrating Brand Heritage Through Personal Expression - The Lacoste SS21 Capsule collection celebrates the brand's iconic logo through the personal interpretations of each ambassador, highlighting the potential for brand collaborations that celebrate individuality.
3. Localized Creative Campaigns - Photographing ambassadors in their home cities creates a localized and authentic creative campaign that has the potential to resonate more with consumers and create a sense of connection to the brand.
Industry Implications
1. Fashion and Apparel - The fashion industry can utilize diverse global ambassadors and localized creative campaigns to create a more inclusive and authentic representation of their brand and products.
2. Marketing and Advertising - There is potential for disruptive innovation in the marketing industry through the use of localized creative campaigns and collaborations that celebrate individuality and diverse backgrounds.
3. Entertainment - The entertainment industry can also embrace collaborations with diverse global ambassadors to create more inclusive and authentic representations of their brand, potentially tapping into new consumer markets.
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