The La Roche-Posay Lipikar Line Has Been Expanded with a New Product
Michael Hemsworth — November 13, 2020 — Marketing
References: laroche-posay & drugstorenews
The La Roche-Posay Lipikar line has been expanded by the brand to help provide consumers with a supportive product that will enable them to cleanse their skin without having to worry about irritating extra dry or eczema-prone skin. The Lipikar Wash AP+ is gentle foaming face and body wash that will actually work to moisturize the skin instead of stripping it. The product will thus aid with 24-hour hydration thanks to shea butter, glycerin and niacinamide in the mix.
The La Roche-Posay Lipikar Wash AP+ is recognized by the National Eczema Association and features its seal of acceptance to make it easily identifiable by shoppers seeking to support their skin in a gentle way this winter. The product is free from added fragrances and soap, while also featuring a dermatologist-tested formula.
The La Roche-Posay Lipikar Wash AP+ is recognized by the National Eczema Association and features its seal of acceptance to make it easily identifiable by shoppers seeking to support their skin in a gentle way this winter. The product is free from added fragrances and soap, while also featuring a dermatologist-tested formula.
Trend Themes
1. Supportive Dry Skin Cleansers - The expansion of La Roche-Posay's Lipikar line offers a solution for cleansing and moisturizing extra dry or eczema-prone skin without irritation.
2. Gentle Foaming Face and Body Wash - La Roche-Posay's Lipikar Wash AP+ provides a gentle and moisturizing cleansing solution for both face and body, promoting 24-hour hydration.
3. Dermatologist-tested Formula for Sensitive Skin - The inclusion of shea butter, glycerin, and niacinamide in Lipikar Wash AP+ caters to sensitive skin, earning recognition from the National Eczema Association.
Industry Implications
1. Skincare - The expanding market for supportive dry skin cleansers provides opportunities for skincare brands to develop innovative products that effectively address the needs of individuals with extra dry or eczema-prone skin.
2. Personal Care - The demand for gentle and moisturizing face and body washes presents opportunity for personal care companies to create products that cater to individuals seeking non-irritating cleansing solutions.
3. Dermatology - The development of dermatologist-tested formulas that support sensitive skin opens avenues for dermatology brands to offer effective and trusted solutions for individuals with dry or eczema-prone skin.
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