The La Natural 365 Days Snack Bars Show Off the Product
Michael Hemsworth — July 17, 2018 — Marketing
References: pabloherrador & packagingoftheworld
Freshness is a very important notion when it comes to food products, so the conceptual La Natural 365 Days snack bars packaging looks to highlight it in a literal way. Integrated with see-through windows, the packaging lets consumers see the ingredients rather than just reading them on the back to increase the likelihood of purchases and repurchases. The bars themselves are gluten-free, lactose-free and vegan-friendly to ensure they are suitable for consumers who practice alternative diets or who are looking to avoid certain ingredients.
The La Natural 365 Days snack bars have been designed by Pablo Herrador and acknowledge a number of the important aspects of the changing food market as consumers seek out convenient ways to stay fueled throughout the day.
The La Natural 365 Days snack bars have been designed by Pablo Herrador and acknowledge a number of the important aspects of the changing food market as consumers seek out convenient ways to stay fueled throughout the day.
Trend Themes
1. Ingredient-displaying Packaging - Brands can create packaging solutions that proudly display their product's ingredients to promote transparency and increase consumer trust.
2. See-through Packaging - Incorporating see-through windows into packaging designs can help brands better showcase their product and increase consumer engagement.
3. Alternative-diet Products - Creating food products that are gluten-free, lactose-free, and vegan-friendly can help brands cater to the growing number of consumers seeking out alternative diets.
Industry Implications
1. Food Packaging - The food packaging industry has the opportunity to innovate by creating transparent packaging solutions that showcase product ingredients.
2. Healthy Snacks - Healthy snack brands can gain a competitive edge by creating alternative-diet products that cater to consumers seeking out dietary restrictions.
3. Vegan Products - The vegan food industry can capitalize on the growing demand for alternative-diet products by creating tasty and convenient snacks that are vegan-friendly.
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