La MJC Sebago Docksider Boat Shoes Blend Street & Seaside Style
Marissa Brassfield — March 15, 2009 — Fashion
References: colette.fr & hypebeast
These sweet La MJC Sebago Dockside Boat Shoes are an urban take on the sensible footwear worn on boats by yachtsmen and other seafaring souls.
La MJC created these urbanized boat shoes to celebrate the 40th anniversary of the original Sebago Dockside. They're offered in two colorways and will be packaged in a bag that features Sebago and La MJC branding.
Implications - La MJC is one of the brands that has brought style back to old-school footwear that were originally created for functional purposes. While boat shoes used to be solely for sailors, the company has managed to elevate its fashion appeal and give it some street cred in the process. Giving new life to dull old styles, thereby transforming them into new and unique items, is a strategy sure to attract the attention of consumers everywhere.
La MJC created these urbanized boat shoes to celebrate the 40th anniversary of the original Sebago Dockside. They're offered in two colorways and will be packaged in a bag that features Sebago and La MJC branding.
Implications - La MJC is one of the brands that has brought style back to old-school footwear that were originally created for functional purposes. While boat shoes used to be solely for sailors, the company has managed to elevate its fashion appeal and give it some street cred in the process. Giving new life to dull old styles, thereby transforming them into new and unique items, is a strategy sure to attract the attention of consumers everywhere.
Trend Themes
1. Urbanized Footwear - Transforming old and functional footwear styles into fashionable urbanized versions.
2. Street-style Fashion - Blending streetwear and fashion-forward design elements into traditional styles.
3. Brand Collaborations - Creating limited edition products through collaborations between brands.
Industry Implications
1. Fashion - Opportunities for designers to revive and reinvent classic footwear styles for urban consumers.
2. Footwear - Innovation in the footwear industry by merging traditional and modern design elements.
3. Collaborative Marketing - Strategic partnerships between brands to create unique products and generate buzz.
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