The LA Lakers Kicks Make Me Wanna Be a Baller
Robyn Currie — January 22, 2010 — Fashion
References: adidas & freshnessmag
Ballin’ and shot callin’! And other assorted words that are used when one plays the game of basketball. And now you can look even more pro when rolling out on the court with the LA Lakers Kicks.
These bad boys come in a fresh purple colorway, similar to the team they named after, and feature a slammin’ Lakers logo on the tongue and the heel. And if you buy you LA Lakers Kicks in Los Angeles this Friday, you will get a neat purple basketball signed by Jordan Farmar.
These bad boys come in a fresh purple colorway, similar to the team they named after, and feature a slammin’ Lakers logo on the tongue and the heel. And if you buy you LA Lakers Kicks in Los Angeles this Friday, you will get a neat purple basketball signed by Jordan Farmar.
Trend Themes
1. Basketball-inspired Fashion - The popularity of basketball-inspired fashion presents an opportunity for businesses to create new lines of clothing and footwear that appeal to fans of the sport.
2. Team-branded Merchandise - There is an opportunity for businesses to create team-branded merchandise such as clothing, footwear, and accessories, to appeal to fans of specific sports teams.
3. Athlete Brand Promotion - Athletes can leverage their personal brand by promoting and endorsing branded merchandise, which can lead to increased sales and exposure for both athlete and brand.
Industry Implications
1. Sports Apparel - The sports apparel industry has an opportunity to create clothing and footwear lines that tap into the popularity of basketball-inspired fashion and team-branded merchandise.
2. Sports Merchandise Retail - Sports merchandise retailers can take advantage of the popularity of team-branded merchandise by offering a wide variety of branded products for fans to purchase.
3. Athlete Endorsement - Brands can work with athletes to promote branded products and merchandise, which can lead to increased sales and brand exposure for both athlete and brand.
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