La Granja Ibiza is a Departure from the Island's Club Culture
References: lagranjaibiza & dezeen
Over the past several years, Ibiza has gained a reputation as the party spot for EDM fans and DJs, but La Granja Ibiza is hearkening the Spanish island back a few decades by referencing its hippy roots. In the 50s, Ibiza was a favored spot for the earliest of the flower generation, and La Granja Ibiza's rustic feel and emphasis on experiencing the beautiful nature surrounding it is directly in line with the hippy ideology.
To be sure, La Granja Ibiza has come a long way from the pure ethos of the late 50s and early 60s. For one, the travel hotel is not completely free to any weary traveler. In fact, La Granja Ibiza is a members-only establishment.
To be sure, La Granja Ibiza has come a long way from the pure ethos of the late 50s and early 60s. For one, the travel hotel is not completely free to any weary traveler. In fact, La Granja Ibiza is a members-only establishment.
Trend Themes
1. Alternative Travel Accommodations - With the rise of members-only establishments such as La Granja Ibiza, there is an opportunity to create more exclusive and alternative travel accommodations.
2. Rustic Luxury - La Granja Ibiza's emphasis on experiencing the beautiful nature surrounding it while offering luxurious amenities can inspire more upscale and rustic travel experiences.
3. Return to Hippie Roots - As travelers seek authenticity in their experiences, there is a trend towards returning to the hippie roots of destinations, creating opportunities for businesses to cater to this market.
Industry Implications
1. Hospitality Industry - The hospitality industry can capitalize on the trend towards alternative travel accommodations and rustic luxury inspired by La Granja Ibiza.
2. Tourism Industry - The tourism industry can create packages and itineraries that offer a return to the hippie roots of destinations, providing an authentic experience for travelers.
3. Membership-based Travel Industry - As La Granja Ibiza establishes success as a members-only establishment, there is an opportunity for other specialty travel providers to offer unique and exclusive experiences to members.
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