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Pineapple Leather Strap Timepieces

Clean the Sky - Positive Eco Trends & Breakthroughs

The LA ENVIRO Cruelty-Free Watch is Functional and Ethical

— February 10, 2021 — Eco
The LA ENVIRO Cruelty-Free Watch is a design-conscious accessory that highlights the ways in which fashion products can be crafted with an ethical ethos. The timepiece features a 40mm surgical-grade 316L stainless steel case that measures in at just 7.5mm in thickness and offers a water resistance rating of 3 ATM to make it well-suited for active lifestyles. The watch features a Japanese Miyota 2035 movement on the inside to put a focus on dependable functionality.

The LA ENVIRO Cruelty-Free Watch is paired with a PETA-approved pineapple leather strap that is vegan-friendly and offers an alternative to conventional animal leather options on the market. The strap can also be swapped out to easily switch up the style of the timepiece.
Trend Themes
1. Sustainable Fashion - The trend of crafting fashion products with an eco-friendly ethos is growing, creating opportunities for businesses to invest in cruelty-free, vegan-friendly materials.
2. Vegan Leather - The trend of replacing traditional animal leather materials with vegan-friendly alternatives like pineapple leather is disrupting the fashion industry, opening opportunities for sustainable innovation.
3. Functional Accessories - The trend of creating functional accessories for active lifestyles is growing, allowing businesses to invest in designs that prioritize both style and practicality in a single product.
Industry Implications
1. Fashion and Apparel - As sustainable fashion and vegan-friendly materials grow in popularity, the fashion industry has an opportunity to invest in eco-friendly designs that appeal to environmentally conscious consumers.
2. Watch and Timepiece - The watch industry can invest in designing eco-friendly timepieces that feature vegan-friendly materials and prioritize functionality for consumers with active lifestyles.
3. Leather Goods - As consumers prioritize eco-conscious materials over traditional animal leather, businesses in the leather goods industry can invest in developing and marketing alternative materials like pineapple leather.
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