The Ksubi War SS12 Collection Combines Classic and Bold Styles
Leslie Chen — December 25, 2011 — Marketing
References: ksubi & blog.urbanoutfitters
It can be hard to stay classy while making a statement, but the Ksubi War SS12 collection makes it look totally easy and doable.
Ksubi is based in Sydney, Australia and knows how to pair subtle style with an edge. Their new line for Spring and Summer 2012 features sprinkles of leopard print with pastel colors but also with classic black and nude shades. The Ksubi War SS12 line demonstrates the importance of balancing the bold with the feminine.
Check out the Ksubi War SS12 collection to get ready for the seasons ahead.
Implications - Modern shoppers look for styles that combine both classic and bold aesthetics. Pieces that fuse the two together attract more attention on the market than those only focused on one or the other. Designers attempting to break into the market could focus on integrating these two elements together when coming out with new items.
Ksubi is based in Sydney, Australia and knows how to pair subtle style with an edge. Their new line for Spring and Summer 2012 features sprinkles of leopard print with pastel colors but also with classic black and nude shades. The Ksubi War SS12 line demonstrates the importance of balancing the bold with the feminine.
Check out the Ksubi War SS12 collection to get ready for the seasons ahead.
Implications - Modern shoppers look for styles that combine both classic and bold aesthetics. Pieces that fuse the two together attract more attention on the market than those only focused on one or the other. Designers attempting to break into the market could focus on integrating these two elements together when coming out with new items.
Trend Themes
1. Classic Meets Bold - Designers can attract more attention by fusing classic and bold aesthetics in their new items.
2. Subtle Leopard Prints - Integrating subtle leopard prints with pastel colors can appeal to modern shoppers looking for unique styles.
3. Balancing Femininity and Edge - Creating pieces that balance feminine elements with an edgy twist can be a disruptive innovation opportunity for designers.
Industry Implications
1. Fashion - Fashion industry professionals can incorporate the trend of classic meets bold into their designs.
2. Retail - Retailers can showcase items that integrate subtle leopard prints and pastel colors to attract modern shoppers.
3. Design - Designers can explore the disruptive innovation opportunity of balancing femininity and edge in their creations.
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