atmos LAB and 'The Simpsons' Joined for the New Krusty Collection
Riley von Niessen — July 23, 2018 — Fashion
References: features.atmos-tokyo & hypebeast
atmos LAB, a men's contemporary fashion label, recently joined with 'The Simpsons' franchise to come up with the Krusty Collection.
The Krusty Collection consists of a range of simple tees and baseball caps, all of which feature bold color combinations and statement graphics or embroidery. The tees come in two variations: one style that features a Krusty-obsessed Bart Simpson, who is shown in a selection of Krusty merchandise, and another that includes a minimalist Krusty logo. The shirts are available in four colors: white, red, black, and a deep indigo.
The hats include the clown's name on the front in sans serif lettering, while the backs feature embroidered logos of him. The Krusty Collection is set to drop on July 25th and will be available from atmos Tokyo.
The Krusty Collection consists of a range of simple tees and baseball caps, all of which feature bold color combinations and statement graphics or embroidery. The tees come in two variations: one style that features a Krusty-obsessed Bart Simpson, who is shown in a selection of Krusty merchandise, and another that includes a minimalist Krusty logo. The shirts are available in four colors: white, red, black, and a deep indigo.
The hats include the clown's name on the front in sans serif lettering, while the backs feature embroidered logos of him. The Krusty Collection is set to drop on July 25th and will be available from atmos Tokyo.
Trend Themes
1. Cartoon Clown Streetwear - Opportunity for fashion labels to collaborate with popular cartoon franchises to create unique streetwear collections.
2. Bold Color Combinations - Potential for brands to embrace vibrant color combinations in their apparel and accessories to attract a younger demographic.
3. Statement Graphics and Embroidery - Growing demand for clothing items with eye-catching graphics and intricate embroidery, providing opportunities for fashion brands to differentiate themselves.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the popularity of cartoon collaborations to attract customers and increase sales.
2. Apparel Manufacturing - Manufacturers can explore new techniques to incorporate bold color combinations in their clothing production processes.
3. Graphic Design - Opportunity for graphic designers to create unique and eye-catching graphics and embroidery designs for clothing brands.
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