The First-Ever Krispy Kreme Flagship is Opening in NYC's Times Square
Katherine Pendrill — June 11, 2019 — Business
References: delish
New Yorkers will soon be able to get their donut fix around the clock with the opening of the new Krispy Kreme flagship. Not only will the new shop serve up all kinds of delicious donuts, but it will also be open 24/7.
At 4,500 square feet, the new Krispy Kreme flagship in Times Square will be the largest Krispy Kreme store ever when it opens in early 2020. The outside of the building is designed to look light a giant donut box illuminated by neon lights. Inside, guests will be able to view the entire donut-making process from a stadium-style seating area. In addition to serving up dozens of different kinds of donuts, the shop will also sell New York-themed Krispy Kreme merchandise like tote bags, hats, and mugs.
Image Credit: Krispy Kreme.
At 4,500 square feet, the new Krispy Kreme flagship in Times Square will be the largest Krispy Kreme store ever when it opens in early 2020. The outside of the building is designed to look light a giant donut box illuminated by neon lights. Inside, guests will be able to view the entire donut-making process from a stadium-style seating area. In addition to serving up dozens of different kinds of donuts, the shop will also sell New York-themed Krispy Kreme merchandise like tote bags, hats, and mugs.
Image Credit: Krispy Kreme.
Trend Themes
1. Donut Flagship Stores - The opening of flagship stores dedicated solely to donuts can disrupt the traditional donut bakery concept and increase consumer engagement.
2. 24/7 Food Service - Expanding business operations to a round-the-clock service can increase revenue and expand customer reach in metropolitan areas.
3. Unique Retail Experiences - Creating unique in-store experiences such as a public viewing of the donut-making process can increase consumer engagement and brand loyalty.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can utilize the flagship store concept to create a unique brand identity and expand customer engagement.
2. Retail Industry - Retailers can adopt the 24/7 operational concept to increase revenue and expand customer reach in metropolitan areas.
3. Tourism Industry - Incorporating unique retail experiences such as a viewing of the donut-making process in flagship stores can attract tourists and increase revenue.
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